Posted June 15, 201015 yr Sugababes show support for 360 model 10:10 | Tuesday June 15, 2010 By Ben Cardew Source: MW Sugababes co-manager Sarah Stennett told Musexpo Europe that the band have received very little in the way of royalties despite 7m album sales - but she doesn't mind at all. Stennett was part of the Musexpo managers forum – called From The Eye Of the Storm - yesterday afternoon, alongside Cerne Canning, Bruce Garfield, Danny Rogers and Ulysses Huppauff, managers of Franz Ferdinand, Nadine Coyle, the Temper Trap and Apocalyptica respectively. Despite the afternoon starting on a note of optimism, talk soon turned to falling record sales and what this means to managers and their bands. Stennett, partner in Sugababes' management firm SSB, said that there has been a massive drop in major label deals in recent years - but that majors remained "your business partners" nonetheless. "People talk about private investors. But people will not invest in new music outside of the major labels," Stennett said, adding that she considered records to be like calling cards for a group. "We've had 7m Sugababes album sales and I don't think we have ever received a royalty cheque from Universal. But that hasn't bothered us. We take the view that you need records for radio but it is a much bigger picture, with us, with [sSB clients] VV Brown and Ellie Goulding. They are multi-talented." Canning also explained his faith in the 360 degree deal, where album sales are not the be all and end all of a band's career. "It keeps the labels on the game longer," he explained. "If you give them ancillary rights, labels have got a vested interest to go down the road with you." This, he explained, is particularly important today, as downloading means that albums inevitably have a shorter shelf life. However, Huppauff was unconvinced by this argument. "The problem I see is you have a very long-term investment in a 360 deal and a label might lose interest," he said. The panel also talked about the changing role of managers in the music business, with many managers now obliged to support their artists financially early on in their careers - a role that would have once been taken by labels or publishers; while Canning spoke of the incredible amount of new business opportunities that managers must deal with today. Musexpo Europe continues in London today.
June 15, 201015 yr Those 360 deals are awful for an artist. It means everyone gets a cut from everything from album & single sales to merchandise to whatever else. I mean, unless you are selling a substantial amount, you won't really see much. Artists only really make a lot of money from their tours nowadays.
