Posted July 18, 201015 yr Spears has grossed over US 1.5 billion from perfume sales! Only CURIOUS has sold 650 million bottles! Making it the most successful celebrity fragrance! RADIANCE is her 9th fragrance. ---- Here are some examples of how well Britney's fragrances do: Celeb Fragrances Sales Are Down...Except for One Person Celebrity names can sell loads of stuff, but these days, they’re stinking up the perfume business. Indeed, sales of celebrity-branded fragrances are going out of favor faster than the last Britney Spears single, according to TheStreet.com. Some of the decline, experts suggest, is because consumers may be embarrassed to use a celebrity fragrance. “On blind scent tests many of these fragrances test extremely well; they're designed to be the least offensive and offer the broadest appeal,” Karen Grant of the market research firm NPD Group told TheStreet.com. “But when a celebrity is associated with it, you see a different reaction.” Fragrance peddler Parlux France relies heavily on its celebrity branded scents and has taken a hit for it. The company produces Queen Latifah’s Queen, Jessica Simpson’s Fancy and Fancy Love, Andy Roddick's Andy Roddick and all of Paris Hilton's many fragrances (Paris Hilton, Paris Hilton for Men, Heir, Heiress, Just Me, Can Can, Fairy Dust and Siren). The company lost $4.3 million last year and $2.5 in the second quarter of this year alone. While the prestige fragrance market as a whole is down 10% from last year, Britney Spears is one celeb who appears to be bucking the odds. Sales of her fragrances - Fantasy Britney Spears, Britney Spears Believe, Curious Britney Spears and Curious in Control Britney Spears - rose 13% in the June quarter. Elizabeth Arden, the company behind the ageing pop tart's perfumes, just brought out Circus Fantasy, named after her latest tour and album. Then again, she’s global. “More than half of the sales of Britney brands were sold of outside of North America,” said an Arden company spokesman. Source: NY Daily News Britney Spears Has The Highest Selling Fragrance in the UK The Herald are reporting that Katie Price had the worst selling celebrity perfume over the past 12 months whilst Britney Spears had the best selling celebrity perfume. Britney Spears range accounted 34% of the market, Sarah Jessica Parker 16% and Jade Goody 14%. Katie Price's perfume "Stunning" only accounted for 0.37% of sales. Beauty manager Siobhan McDermott said: "It's interesting to see Britney is currently enjoying the sweet smell of success whereas Katie is struggling to kick up a stink." Source: The Insider Britney Spears Has Highest Selling Fragrance in US Britney smells good, ya'll! Eonline.com is reporting that Britney officially took the #1 spot for having the biggest selling celebrity perfumes, raking in an estimated $84 million dollars. Britney competed against superstars like Jennifer Lopez, P. Diddy, Paris Hilton, and Hilary Duff, but were no match. Edited July 18, 201015 yr by Tyler
