Christina Joins World Hunger Relief Effort

Yum! Brands announced today the launch of World Hunger Relief featuring global spokesperson and new World Food Programme (WFP) Ambassador Against Hunger, Christina Aguilera. According to the United Nations, there are approximately 1 billion people around the world who are hungry today.

World Hunger Relief is the world’s largest private sector hunger relief effort, spanning 110 countries, 37,000 KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food restaurants and more than 1 million employees and franchise associates. The campaign raises awareness, volunteerism and funds for WFP and other hunger relief agencies.

Christina Aguilera raises awareness of the hunger issue by appearing in new World Hunger Relief restaurant posters, including a never-seen-before photo of her in Haiti, with the quote, “Together, we have the power to save lives and go from hunger to hope”. Aguilera also appears in a global PSA where the multi-Grammy Award winning pop superstar sings Beautiful to raise money for hunger relief as well as online efforts, including the campaign’s website, FromHungertoHope.com.

Aguilera was appointed “Ambassador Against Hunger” for WFP this year and traveled with the organization to Haiti where she toured the quake-stricken country with WFP aid workers and spent time with mothers and children after the January earthquake. She visited schools and helped serve meals to children receiving food through WFP school meal programs.

Aguilera’s participation in Yum! Brands’ World Hunger Relief effort last year helped raise a record-breaking $22.5 million for WFP and other hunger relief agencies, helping to provide 90 million meals to hungry people in remote corners of the world. Earlier this year, Aguilera appeared in a global PSA underwritten by the Yum! Brands Foundation to help WFP Haiti relief efforts. She also traveled to Guatemala last year to see WFP’s maternal/child health programs and was honored at Variety’s Power of Women luncheon for her work with World Hunger Relief.

There are approximately 1 billion hungry people around the world today. Hunger and malnutrition are the number one risk to health worldwide — greater than AIDS, malaria and tuberculosis combined. Among the key causes of hunger are natural disasters, conflict, poverty, poor agricultural infrastructure and over-exploitation of the environment. Recently, financial and economic crises have pushed more people into hunger.

WFP is the world’s largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries. For more information, visit www.wfp.org.

Article + Video of Christina

http://justjared.buzznet.com/2010/09/23/ch...ger-relief-psa/