ITV has signed a new, three-year deal with Syco and Fremantlemedia for The X Factor and Britain's Got Talent.

 

The deal means Britain’s Got Talent will return to ITV1 in late spring 2011 and The X Factor in autumn 2011. ITV has also secured exclusive UK broadcast rights to the American version of The X Factor and America’s Got Talent for ITV2.

 

The agreement includes a new revenue share deal for iTunes’ downloads of live performances from the show, on sale for the first time this year, while ITV will become exclusive sales agents for all television, online and interactive properties for the two shows.

 

Syco boss Simon Cowell says, "I am committed to making sure both shows get bigger and better every year. I have a lot to thank ITV for; they have been key in making The X Factor and Britain's Got Talent the UK's biggest television shows."

 

The X Factor continues to secure massive ratings for ITV1 – last Sunday’s show averaged 13.4m viewers and a 46.7% audience share on ITV1 and ITV1 HD from 8pm.

 

Online, ITV.com/TheXFactor attracted more than 95m page views during the 2009 series.

Does the $h!tness of this years contestants not tell them they should quit?