Posted July 25, 200618 yr More than 5.9 billion people watched World Cup matches live in 54 global markets, according to a final tally released by media buying and planning firm Initiative. World Cup got an average TV audience of 93 million viewers each match. About 284 million people tuned in to see Italy beat on penalty kicks in the final on July 9, while 202 million watched the Germany-Italy semifinal and 188 million saw the other semifinal between Portugal and France.
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