Posted July 28, 200618 yr Here're Kevin's very first ads from the Five Star Vintage promotional campaign. http://www.britney.com.br/pictures/albums/pics/10007/b7cad9d4e9a6836985738d54ec2302adxh4.jpg http://www.britney.com.br/pictures/albums/pics/10007/f8ce03a32ba228aedae7a87d493aaae5fh4.jpg Credits: UBritney.com & Britney.com.br He looks rather good :unsure: *HIDES* :o
July 28, 200618 yr Author A lil' article on this: Brandweek reported that Kevin Federline will star in the first ad campaign from Five Star Vintage, a young men’s collection from Blue Marlin, San Francisco. The ads, created in-house, break in September issues of Stuff, Complex, Nylon and URB and run through year’s end. In addition, behind-the-scenes footage of the photo shoot will run on video Web site youtube.com. A sneak-peek promo also will run on myspace.com and imeem.com. The campaign targets an elusive male demo, the street-savvy 16-28 year-old who reads Complex from cover-to-cover and takes his style cues from the celebrities shown in the magazine. In the first two images, Federline is wearing jackets, which sell for $59-79 at Macy’s, Lord & Taylor, Virgin Megastore and Kitson’s, a trendy L.A. outlet. “It’s a strong visual image,†said Kenneth Loo, director of marketing at Blue Marlin, who parlayed his Hollywood connections into the Federline deal. “Kevin represents the brand well. We knew we would get noticed in the crowded marketplace right now. Our consumer is very hard to reach. They have strong tastes and are very savvy. They don’t balk at spending $300 on a pair of jeans, $200 on a pair of shoes or $80 on a T-shirt. You see them at summer concerts and at the mall. Everyone is fighting for them now.†Credits: BritneySpears.org
