I always feel like I could complain about the release strategy of The Saturdays with 'On Your Radar' etc but I don't think I've ever been as frustrated with them as their release with 'Not Giving Up'. It really makes me feel incredibly sad to hear it and know that it only spent one week top 40 and bombed horrifically! If streaming was involved it would have bombed harder which makes me gutted. 'Not Giving Up' really deserved to be a top 5 smash and had it been released after 'What About Us' it would have got the airplay it deserved.

 

 

It had less airplay yet still has more youtube views than 'Disco Love', 'Ego', 'Gentleman' etc.

This would've been massive if it was second single

I wonder if the album would have had a higher budget had 'Not Giving Up' been single two and smashed? The campaign had a chance to be a well selling album with at least three / four smash singles.

Bloody radio 1. I'm certain if they playlisted it it would have gotten top 5.

 

So many bombs with little or no play-listing lately have struggled to make 20k and didn't touch the top 40 - G.r.l, Tulisa, Nicole, Pixie, Conor, M.O (those last two even got AirPlay!), so the fact this went to 19 (would be lower with streaming but even WAYWF did it!) and has notched up like 40 - 50k sales is pretty decent!

 

RIP sats. All the shit songs that for airplay and flopped (or semi-flopped) and this didn't get a chance, really one of their best!

Yes, I'm very much disappointed they didn't release it during the summer after What About Us as I believe it would have had better airplay than Gentleman and thus would have peaked in the top 10 and hopefully sold more.

 

But I'm conflicted. I also wanted them to release 'Disco Love' right after 'What About Us'.

Disco Love and Not Giving Up would have both sold 250k+ had Gentleman not happened. Fact.

 

I was so excited about the release of Not Giving Up until that day when Radio 1 snubbed it from the playlist. :( I really saw it as the beginning of the death of the Saturdays, which came soon after :(

Edited May 12, 201510 yr by Joe.

The radios WANTED to play The Sats after WAU, but they released the most marmeeet song of their career. What were they thinking?

This is actually my #1 favourite single ever by The Sats, I think. It could have easily smashed top ten, possibly top five or higher if it had been released after WAU, unfortunately as stated above - Gentleman destroyed the era, and possibly even their careers when it had just hit its peak with their first #1. These girls frustrate me so much sometimes with their wasted potential. :(

It's a storming song and really should have been the follow-up to 'What About Us'.

 

Living For The Weekend flopping was the final nail in the coffin for Radio 1 and the like playing anything by them again, anything from that point onwards was doomed. :(

 

Still, perhaps it could have been worse than #19 all things considered.

Poor forgotten 30 Days as the lead single

Poor forgotten 30 Days as the lead single

http://38.media.tumblr.com/tumblr_m41aygNfBB1r15uyio2_r4_250.gif

Don't act like you don't know Joe. Midweek #2 and the EP was #1 on iTunes for approx. 12 hours #Smash

 

So many things worked against Not Giving Up:

 

-Sixth single

-Post-album

-Came six months after previous single

-Released at a time when there were almost no traces of dancepop left in the charts/on radio

-Limited promo spots available during release

 

Had it gone something like 30 Days/What About Us/Disco Love/Not Giving Up/Leave A Light On/Wildfire I think they could've managed something incredible like #7/#1/#1/#3/Top 10/Top 20

The ordering of their singles has always been troubling as have the singles that have come right before the album.

Did it deserve better? No. I still don't get what people love about this song so much, but then I don't get what people love about most of their On Your Radar-onwards singles as none of them are very good, bar What Are You Waiting For?.

I love it and it absolutely deserved more. I'd have just swapped Gentleman and Not Giving Up round and given Gentleman a better music video. I don't think anything else on Living for the Weekend was good enough to be a single either.

yeah this deserved a hell of a lot more but then again I also think a #38 position for What Are You Waiting For was the biggest injustice of their career so Far. That song was banging. but what do I know :kink:

I don't get what people love about most of their On Your Radar-onwards singles as none of them are very good, bar What Are You Waiting For?.

 

Erm :unsure:

Is WAYWF? disliked here? I think it's in their top 5 singles for sure (the others being My Heart Takes Over, Ego, Up and Higher of course)

^No, it's also in my top 5 fave Sats songs. Despite it only charting at 38, I wouldn't have chosen anything else as the lead GH single.

Waywf is split. I think it's great. People don't like it because it flopped and they think 808 would have done better. I think they would have flopped equally as much.