December 1, 200618 yr Author I was in town today and saw a huge display for "Darling" right in front of the shop. You couldnt miss it. I got all excited lol.
December 1, 200618 yr I was in town today and saw a huge display for "Darling" right in front of the shop. You couldnt miss it. I got all excited lol. Yeh we had that in my shop too :D A poster right at the front of the store, with the perfume on display. Everyone smelled it but no one bought it from me. They might've done at the perfume counter though ^_^ I've heard it's doing big things ^_^
December 1, 200618 yr I saw a cardboard mounting of it on an alarm thingymajig in Superdrug. :lol: I'm getting my mum it for christmas, as she loves a bit of perfume.
December 17, 200618 yr Author http://uk.news.launch.yahoo.com/dyna/artic...amp;e=l_news_dm Kylie Minogue has knocked Victoria Beckham off the top of the celebrity perfume chart. The pop princess's 'Darling' fragrance is the best-seller at high street chain Superdrug. Its success follows a rapid expansion in the market for "celebrity" perfumes. Superdrug's sales of fragrances backed by famous faces such as J.Lo, Britney Spears and Jade Goody have doubled in the past year. Kylie's perfume went on sale in November, the same month that she gave her her first stage show since being diagnosed with breast cancer 18 months previously. Superdrug's fragrance buyer Tim Hughes said celebrity fragrances had become big business. He said: "Five years ago fragrances were all about designer names and the big beauty houses such as Chanel. "The only celebrity fragrances were quite marginal and rather naff. J.Lo changed all that with the launch of her first fragrance." He added: "The Beckhams have also exploited the market really well with their brand." Victoria Beckham's Intimately Her perfume is second in the chain's celeb perfume charts followed by Jade Goody's Shhh.
December 18, 200618 yr Author KYLIE'S SMELL OF SUCCESS KYLIE Minogue is heading for number one in the "smells chart" this Christmas. The 38-year-old Aussie singer - who has battled back from breast cancer - has sold more bottles of her celebrity perfume than any of her rivals. Kylie's Darling scent is proving the most popular of all the star fragrances, beating the likes of Victoria and David Beckham, Britney Spears, Cindy Crawford and Calum Best. The chart has been compiled by high street chain Superdrug. Tim Hughes, the company's fragrance buyer, said: "Everyone loves Kylie, and our customers love her fragrance. It's a beautiful scent and a really pretty bottle. "The Beckhams are still popular but Victoria has been knocked off her perch by Kylie - our Christmas fragrance fairy." To celebrate Kylie's reign at the top, the shop are offering customers a special 24-hour Christmas treat on the fragrance. Stores are knocking a third off the recommended price. The number one perfume will be on sale for £12.95, a saving of £6.55 on the recommended retail price. Hughes added: "Superdrug's celebrity fragrance chart is the only hit parade that matters in the fragrance industry. "We will sell 2.5million bottles of fine fragrance over Christmas, and that is surely worth a platinum disc." TOP 10 SCENTS 1. Kylie, Darling 2. Intimately Her, Victoria Beckham 3. Shhh, Jade Goody 4. Intimately Him, David Beckham 5. Calum Best 6. J Lo 7. Sarah Jessica Parker 8. Naomi Campbell 9. Cindy Crawford 10.Britney Spears, Curious
December 22, 200618 yr Author Great new video of the behind the scenes of Darling posted on Kylie.com It even has a interview with Willy Baker http://exodus.interoutemediaservices.com/?...delivery=stream
December 22, 200618 yr That is really impessive. I'm so glad she's conquering the fragrance market. :D
December 24, 200618 yr Author I must admit I didnt think it would do that well, but im very pleased it has
December 24, 200618 yr i didnt take much notice of the whole perfume thing to be honest i bought it for my girlfriend though
