I've been listening to a lot of EXID lately and I'm still shook at how they pulled off the 90's concept, so I ended up making this thread :P

 

For the posters not in the fandom, when K-pop acts decide on a concept, it refers to the overall atmosphere the comeback itself delivers, stemming from the single choice, photos, music video, album package, and live performances during promotion cycles. They usually have free range to go for any type of concept they want - sophisticated, girl crush, cutesy pop, badass fight club, sexy, etc. Most groups stick to one concept for years, others try to switch it up.

 

Question for this thread: what concept has given you the biggest shock when seeing it?

okay but for real just look at this

 

 

THE VIDEO QUALITY. THE OUTFITS. THE PRODUCTION. HYERIN'S WHISTLE NOTE. BRUNO IS SHAKING