Posted November 17, 200618 yr 3 to launch TOTP-style mobile chart show Source: Music Week Mobile company 3 is to launch a mobile chart show featuring former Top Of The Pops presenter Reggie Yates. The show, entitled MPops, will aim to bring the charts to a mobile audience, and will go out weekly for an initial run of seven episodes, starting in December. The show is the brainchild of independent production company Inventa, and will be produced by Marcus Charalambos. Inventa specialises in creating mobile TV content, and the show was picked from over 50 entries to the 3 Mobile Pilot Pitch competition, which was designed to seek out compelling new TV content for mobiles. Youseff Hammad, managing director of Inventa, says, “We’re really excited about winning the 3 Pilot Pitch. We believe that Top Of The Pops was the right show on the wrong medium. The way people consume music has evolved and so has the demand for instant, mobile music.†Morgan Holt, 3’s director of media innovation, adds, “The Top Of The Pops audience hasn’t disappeared – they simply aren’t sitting in front of the TV anymore. Instead of having to sit around waiting for the audience, we’re taking a chart show to them.†M-Pops will be free to watch, and will go out live every Friday afternoon to 3 customers, who will also receive a weekly MMS alert. Each week the presenters will run through the top selling tracks of the week, with an exclusive preview video, interview or behind the scenes gig clip just before the number one track is announced. Viewers will be able to interact during the show with instant downloads of the tracks featured, including videos and realtones as well as competitions. ===================================================================== :blink: :mellow:
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