Posted October 5Oct 5 Dua by AB is going to get its first permanent boutique in Paris. More details in the WWD article here.Dua, the skin care brand created by Dua Lipa and Augustinus Bader, is establishing a first permanent physical retail presence in its own boutique.On Saturday the brand, formally called Dua Powered by Augustinus Bader Science, will open a dedicated 215-square-foot store, which abuts Augustinus Bader’s Palais-Royal boutique in Paris.Dua by AB lineup is composed of the Balancing Cream Cleanser, the Supercharged Glow Complex and the Renewal Cream, making for an efficient, edited routine echoing Lipa’s own. She serves as the brand’s chief creative officer, giving input on everything, including formula to artistic direction.
October 10Oct 10 Author Dua by AB has opened up a new pop-up from October 9 until October 25 in NYC.https://www.instagram.com/p/DeKKc3ytJ6F/
October 10Oct 10 Author Forbes made an article about the New York pop-up, which could be read here.https://www.instagram.com/stories/cgc.global/4004929927745996834Dua said the following.“From the beginning, New York was always on our list of places we wanted to bring the pop-up to. The London and Paris pop-ups were so successful—it was so great seeing people come in, try the textures, ask questions and actually spend face-to-face time with the brand. New York has its own energy, so I’m really curious to see how DUA translates here and to see how it compares. It feels like a natural next step.”
October 15Oct 15 Author New reel showing how to use Dua by AB, plus the New York pop-up.https://www.instagram.com/p/Dee9Hf2tesI/https://www.tiktok.com/@dualipaofficial/video/7696579347989269782
October 21Oct 21 Author New reel about Dua by AB and the NYC pop up.https://www.instagram.com/p/DeuW02NtBo8/https://www.tiktok.com/@duabyab/video/7698805762897825054
October 22Oct 22 Author New reel with Byrdie.https://www.tiktok.com/@byrdie/video/7697342514235280654https://www.instagram.com/p/DekPncUCSIU/We caught up with Dua Lipa at the Dua by AB pop-up in NYC and left with a book recommendation and a reminder to re-up on the DUA Balancing Cream Cleanser. Tap in for all of the info ✨#dualipa #dua #duabyab #nyc
October 25Oct 25 Author The NYC pop-up has been extended through November 29.https://www.instagram.com/p/De4x3UFv5lq/
October 27Oct 27 Author Dua does a This or That game.https://www.instagram.com/p/De94ClbPFya/https://www.tiktok.com/@duabyab/video/7701043280951151902
Monday at 04:542 days Author Dua makes the three-step ritual.https://www.instagram.com/p/DfNiTijPThP/https://www.tiktok.com/@duabyab/video/7703303495541214494
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