Posted July 17, 200718 yr Madness in talks to follow Prince's lead 16 July 2007 - 16:39:58 Source: Music Week Madness are looking to follow the lead of Prince’s controversial newspaper CD giveaway as marketing plans are drawn up for the band’s new studio album. The iconic group’s management is understood to have been in talks with newspapers about a covermount tie-up for the group, which is now back to its original seven-member line-up. The Sun, with an average daily circulation of 3.1m, is thought to be one of the publications in the offing. Madness co-manager Garry Blackburn, who with Hugh Gadson has been overseeing the band’s affairs for the last six months, declines to comment on any plans. But he says a recent Mail On Sunday covermount of a live album with the band proved to be a huge success from their perspective. “It was amazing,” says Blackburn, a former plugger who also manages Fatboy Slim. “That was the start of MadSpace [Madness’s MySpace page] and we sold another 20,000 tickets on the back of it. It was an excellent thing to do for fans and for the band.” For Madness, any CD newspaper giveaway would come as part of what is being planned as a global launch for the band’s next album. The group, who were previously signed to V2, are presently without a record or a publishing deal. But they recently took control of their back catalogue from EMI following completion of a 10-year licensing agreement and are in discussions with labels about securing a new deal. The Prince giveaway has met with accusations by Virgin Retail managing director Simon Douglas and others that it is further devaluing the value of music – a point disputed by Blackburn. “Prince and ourselves are very mindful of the value of music,” he says. “Value is interpreted in terms of a dealer price and everyone needs to take a broader perspective and that’s not at the exclusion of the retail sector. It’s untrue that giving music away in a newspaper has no value.” ======================================= Jumps on Prince bandwagon
July 17, 200718 yr Well good on them. The thing you need to remember is these artists don't make much from album sales anyway (it's the live concerts where they get paid a lot), so it's a better deal for them. Plus, we don't have to pay £10.
July 17, 200718 yr Well good on them. The thing you need to remember is these artists don't make much from album sales anyway (it's the live concerts where they get paid a lot), so it's a better deal for them. Plus, we don't have to pay £10. Who parts with that much for album these days? I pay a maximum of £8.00 in the shops, £7.00 online for the latest albums. I think you should look around a bit more, you may be pleasantly surprised...
July 17, 200718 yr I can understand why they do it actually, let's face it, they're not going to get any airplay apart from R2, so they need to do something to make people (outside their fanbase) aware that they're still making music again and get it heard.
July 17, 200718 yr Jumps on Prince bandwagon well not really as they gave away two live albums with the Mail on Sunday about a year ago. Well good on them. The thing you need to remember is these artists don't make much from album sales anyway (it's the live concerts where they get paid a lot), so it's a better deal for them. and the sun, yeah that soo toally a good fit with each other's brand identity. however maybe what they should do is give a song away per day at hmv like they do with the Chuck Berry/Tom Jones etc CDs this week at Somerfield and the Mail's 1973 Thames prod of the World At War!!! (note: the independent has fact books free this week) Who parts with that much for album these days? I pay a maximum of £8.00 in the shops, £7.00 online for the latest albums. I think you should look around a bit more, you may be pleasantly surprised... i pay on av £4 per cd and i think 33p per track should be the price on itunes
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