Posted January 16, 200817 yr http://img530.imageshack.us/img530/968/sunsilk1qu7.jpg Shakira, above, in an image from the Sunsilk commercial that will debut during the Super Bowl. The commercial will present three famous, fabulous females — Madonna, Marilyn Monroe and Shakira — to promote the Sunsilk line of hair products sold by Unilever. The 30-second spot is scheduled for the fourth quarter of the game. . . . .“We felt like a campaign of this magnitude deserved a very big stage,” Sarah Jensen, marketing director at the Unilever hair-care division in Chicago, said Monday. The campaign carries the theme “Life can’t wait” and urges women to “make your hair happen.” The commercial will direct viewers to a Web site (lifecantwait.com), which is scheduled to go live on Feb. 1. Visitors to the site will be asked to share personal stories about how they — like Madonna, Monroe and Shakira — try to live life to the fullest. Or, in the case of Monroe, who died in 1962, lived life to the fullest. The commercial features snippets of songs associated with each star. Madonna sings “Ray of Light,” Monroe sings “I Want to Be Loved By You” and Shakira sings “Whenever, Whatever.” After the spot appears in the Super Bowl, the campaign will migrate around the world, to 15 markets in Europe, Latin America and Asia. Sunsilk is sold by Unilever in about 80 countries http://www.nytimes.com/images/blogs/tvdecoder/posts/0108/sunsilk2.jpg http://tvdecoder.blogs.nytimes.com/2008/01...t-into-my-hair/ Hopefully it will be shown in the UK! It could spark downloads in WW like Natasha Bedingfield's shampoo advert did for Unwritten. I always thought Shakira would be a good representative for shampoo! :P
January 17, 200817 yr wow this is a big deal, i wonder if shakira has filmed anything for them or if they are using WW footage from her concert? it would be good promo for the tour dvd
January 20, 200817 yr I wonder if this will be shown in the UK, surely it will be... finally shakira will be on our tv's alot :lol:
January 22, 200817 yr Author Not that impressive: M34rn-nQZeQ This is possibly just a preview version of the full version, although I'm not sure.
January 24, 200817 yr The weird thing is that shakira's hair would have been at its most damaged at the time of whenever wherever.. but they are using that video clip to promote the shampooooo
February 15, 200817 yr L.A http://img88.imageshack.us/img88/9553/lifecantwaitbi8.jpg NEW YORK http://img412.imageshack.us/img412/2041/sunsilkgg0sj6.jpg
February 17, 200817 yr Will the uk get these? They better :( yeah Hopefully I see it almost everyday on fox and I think Bravo here in the U.S.A. :yahoo: :w00t:
April 10, 200817 yr The billboards were everywhere when I went to NY last month. :o yeah I live here in NY and they're everywhere :) I love seeing them :wub:
April 13, 200817 yr will this campaign be for the UK market? i haven't seen the tv ads here Hopefully I mean they are showing this commercial already in Latin America so I am guessing they will do it also in the U.K. Unless they only air the 4 minutes one, you know the new madonna song. Edited April 13, 200817 yr by DaVeLoVeShAkI
April 26, 200817 yr Author Is this campaign showing anywhere in Europe? I haven't seen it anywhere. I know Sunsilk said this would be a global campaign...
April 29, 200817 yr neither have i, i think the UK has a deal with girls aloud but they could be an old contract. its strange that the madonna version hasn't been shown here in the run up to promote 4 minutes. not so global :huh:
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