Amy Winehouse's record label has put the success of her hit album 'Back to Black' down to the increased media frenzy surrounding the singer's turbulent personal life.

 

The Rehab star's sophomore album was named the world's biggest-selling record from a British artist in 2007, shifting more than 3.4 million albums across the globe for Winehouse's record label Universal Music International.

 

The 24-year-old has also enjoyed huge success in the notoriously difficult American market, scooping nominations in six categories at the 50th annual Grammy Awards next month.

 

Label bosses have taken a swipe at the troubled singer's success, claiming cleverly-executed marketing tactics are the real reason for the high sales.Hassan Choudhury, vice president of Universal Music International, says: "There's no getting away from the fact all the coverage has kept Amy Winehouse's profile at the highest level.

 

"Everyone (at Universal) is extremely happy with the amount of records we've sold and a lot of it has been down to some amazing marketing opportunities in the market when the artist wasn't available."

It's true really, 'Frank' is a good album as well and it hasn't done anywhere near as good as 'Back To Black' and 'Frank' was released before she was in the papers almost every day.

the press does help generate sales but on saying that the music ha sto be good also

I haven't heard Frank, but Back To Black is beyond amazing, I totally agree with Peter on this :wub:

Oh, of course the music is good. But I'm saying, she sounded pretty much the same on 'Frank' and that didn't sell as well. The songs aren't as good as 'Back To Black' but I still think it's great.

I SEE WHAT YOU MEAN I SUPPOSE FRANK has benefited from the press now also as its been back ob the chart for ages really helping increase sales