In her struggling bid to remain relevant in the beehived shadow of certain other, more talented British soul divas, Joss Stone has picked up another advertising campaign. She'll appear as the Cadbury "Flake Girl" in a new series of ads for the chocolatiers.

 

http://www.radaronline.com/exclusives//jossstoneFresh.jpg

Cadbury's long upheld the racy, phallis-devouring tradition over its 40 year tradition of Flake Girls. (See our favorite, from 1969, here.) But Stone's, set to begin airing in the UK next month, will be decidedly tamer. "It's OK to be sexual," Stone says, "but I just don't want to do that." Cool. Then can we get an update when Winehouse scores a candy-selling gig?

 

Stone's Cadbury commercial features her in a BBC recording studio working on album, singing a Cadbury jingle while she takes a break for a choco snack. The ads are a new, more prudish direction for company—eating chocolate can be good, clean fun! In other words, completely nauseating.

 

This isn't the first time Joss has gone a-shillin'. In 2005, she replaced Sarah Jessica Parker as The Gap girl in a series of print and TV ads for the khaki clothier. She didn't bring the heat to that campaign either: Producers used a big butt double for rear shots in her commercial to make the mini-buns in her white jeans look a bit tastier. So maybe a chocolate sponsor's not such a bad idea after all, Joss.

Edited March 12, 200817 yr by Frank!

:lol: dont know what to say

Here's little something she said about her decision to promote Cadbury's Flake :

 

"Many women in the public eye want to promote things like slimming pills and how to have bigger breasts. But I thought, 'Maybe I could promote chocolate, 'cos it tastes good.'"

:rofl: I love her

The best statement I've heard these last few months :rofl:

I know. Its brilliant

I like that picture.

The picture is indeed very nice.

Mysterious

I saw the advert on tv today. Its beautiful, she acts very graceful and her voice is soft and sweet :wub:

Edited March 5, 200817 yr by Angelic Shine

When will I see it? :(

Is it on :o I wanna seeee it!!

Here'es the add

 

Behind the scenes!

Love it :wub:

The add is wonderful :wub:

Love it :cheer: she's great :wub:

and beautiful

Arrrgh. I despise this advert with a passion. It really is awful. That American accent she puts on when she's singing makes me wanna just slap the b**ch. I actually vent anger whenever it comes on. She is actually second in my most hated British people list - after Chris Moyles. :arrr: I'll certainly not be buying any more Flakes anyway. Bad move Cadbury. :smoke:

Sad to hear that David but everyone's entitled to its own opinion :(

Arrrgh. I despise this advert with a passion. It really is awful. That American accent she puts on when she's singing makes me wanna just slap the b**ch. I actually vent anger whenever it comes on. She is actually second in my most hated British people list - after Chris Moyles. :arrr: I'll certainly not be buying any more Flakes anyway. Bad move Cadbury. :smoke:

 

 

I reallyreallyreally DON'T understand why you (and half of the UK) is making such a big deal out of the fact that she has an american 'accent'. What does it matter? You should like/dislike her for the music that she makes, and not about a silly accent. It seems that you hate her simply because she doesn't sound the way you'd want her to sound. It seems very short-sighted to me. It's kind of the same that you'd hate someone for being gay for example, as it's something that doesn't matter at all.

Love the ad. She's lovely. :heart: