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WHAT could be a better Valentine's Day present than three floors of fashion from one of our favourite high street stores? Last night, London's fashionable folk – Sophie Ellis-Bextor and VOGUE.COM blogger Virginia Bates among them - turned out in force to celebrate the opening of cult Swedish label H&M's new flagship branch on Regent Street. "They do great pieces and at good, affordable prices," Sophie told us, fresh from a stint of front-row show-watching at London Fashion Week. "I went to Richard Nicoll today - it was amazing, so confident and sexy. And also House of Holland, which is really fun," she said. Entering via a rose-adorned arch, guests made their way down to the lower ground floor where a haven of sweet treats à la Charlie and the Chocolate Factory awaited them – trees constructed from chocolate-dipped fruit, Ladurée macaroon pyramids, cupcakes, profiteroles and mini meringues!

 

Sounds like Sophie was in heaven yesterday!

 

source: Vogue.com

 

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Wow, she's really outdone herself this time... opening a new H&M. God love Sophie.

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