Posted March 7, 200817 yr Take That reunion rakes in £12.8m for secondary ticketing market Source : MW 16:30 | Thursday March 6, 2008 Ticketing research consultancy Tixdaq has found that concerts by Take That and Led Zeppelin were the most popular tickets on secondary ticketing exchanges in 2007. Take That tickets generated a total of £12.8m in sales of secondary tickets over the internet, the highest for any individual artist. Led Zeppelin’s reunion gig at London’s O2 Arena produced the highest average ticket price at £707.97, despite stringent security measures designed to outlaw touting. Tixdaq monitors secondary sales of concert tickets on the 25 most popular sites in the UK and is in the process of extending its monitoring services to the Continent and ultimately the US. Tixdaq founder Will Muirhead says, “These figures give a fascinating insight into the scale of the secondary ticketing market in the UK. “Secondary ticket exchanges like Seatwave, Viagogo and GetMeIn have created a £200m market in concert tickets in the UK in just a couple of years, and valuations for the leading firms are now well in excess of £50m each. No wonder artists are concerned that they do not generally share in the proceeds.” Muirhead says the secondary ticketing market needs to clean up its reputation. “Secondary ticketing is clearly a popular service with music fans, but there is no doubt that more transparency is required. That is why we welcomed the Culture Media and Sport Select Committee report into the market. The Select Committee specifically called for more research in the market and Tixdaq is committed to providing this. “Without transparency, the secondary ticketing market will never shake off its Arthur Daley image.”
March 7, 200817 yr Take That reunion rakes in £12.8m for secondary ticketing market Source : MW 16:30 | Thursday March 6, 2008 Ticketing research consultancy Tixdaq has found that concerts by Take That and Led Zeppelin were the most popular tickets on secondary ticketing exchanges in 2007. Take That tickets generated a total of £12.8m in sales of secondary tickets over the internet, the highest for any individual artist. Led Zeppelin’s reunion gig at London’s O2 Arena produced the highest average ticket price at £707.97, despite stringent security measures designed to outlaw touting. Tixdaq monitors secondary sales of concert tickets on the 25 most popular sites in the UK and is in the process of extending its monitoring services to the Continent and ultimately the US. Tixdaq founder Will Muirhead says, “These figures give a fascinating insight into the scale of the secondary ticketing market in the UK. “Secondary ticket exchanges like Seatwave, Viagogo and GetMeIn have created a £200m market in concert tickets in the UK in just a couple of years, and valuations for the leading firms are now well in excess of £50m each. No wonder artists are concerned that they do not generally share in the proceeds.” Muirhead says the secondary ticketing market needs to clean up its reputation. “Secondary ticketing is clearly a popular service with music fans, but there is no doubt that more transparency is required. That is why we welcomed the Culture Media and Sport Select Committee report into the market. The Select Committee specifically called for more research in the market and Tixdaq is committed to providing this. “Without transparency, the secondary ticketing market will never shake off its Arthur Daley image.” I posted this in another thread - but its interesting - if these 'secondary' ticket agents like Seatwave, etc are seen so legit that they have people monitoring them (and it is ok for them to charge what they like) - why don't official Ticket agencies like Seetickets and Ticketmaster - just charge £200+ per time for the tickets and give the difference between the face value and the mark-up price to a charity named by the artist. I think touts may be forced to think again if they themselves were forking out say 500 X £200 - because even they wouldn't be certain of selling them on, not for a profit anyway! Norma
March 7, 200817 yr how wonder how much each they earned themselves from it Take That won't have earned anything from those secondary sales. I doubt they made much from the actual tour ... again ... they put a lot of their own money into it. Norma
