Posted July 24, 200816 yr Girls Aloud to design T-Shirts for Kit Kat Senses Nestlé Confectionery is set to drive autumn sales for Kit Kat Senses with a promotion giving consumers the chance to win exclusive T-shirts designed by Girls Aloud. 165 T-shirts in five different designs will be given away every day throughout September to highlight the 165 calories in the bar. To enter the competition, consumers simply have to text the barcode number found on Kit Kat Senses wrappers to 66226 or enter via the website – www.kitkat-senses.co.uk. The promotion will support the Make-A-Wish Foundation® UK, a leading charity that helps grant wishes to terminally ill children. Graham Walker, Nestlé UK Trade Communications Manager says: “”Girls Aloud are renowned for their style almost as much as their music, so we expect these unique Kit Kat T-shirts to create massive demand. With a simple text-to-win mechanic linked to purchase, the promotion will be key to driving retailer sales.” The promotion will be supported by press advertising and a comprehensive and eye-catching point of sale package featuring Girls Aloud to drive massive awareness and sales.
