Posted January 23, 200916 yr Yep, no offcial confirmation yet by Amy's management but News of the World seem to think so. There's been rumors about this some time ago, but now www.newsoftheworld.co.uk claims it's true:.Amy is launching her own record label and it's named Lioness Records. They also report she's planning on launching Dionne's career and her album will be released in March. A source said: “The album is co-produced and co-written by Amy. It has a kind of funky Motown soul sound. “Amy thinks Dionne is so talented that she didn’t want to wait for record companies to come knocking in a few years.” Last night a very excited Dionne told that source: “I had a lot of record companies wanting to sign me but I didn’t know where to go. So for Amy to set up this record company and make me her first signing means so much.” A source close to Amy added: “This is a very exciting business venture for Amy. It marks a new phase in her career, just like when Madonna set up Maverick Records. “Amy is covering all the costs herself. She wants to sign up more acts and bands who she supports to help nurture a new generation of talent.” Amy has also spent £15,000 to send Dionne on an intensive month-long singing programme in Los Angeles. Dont really want to be churning out Amy Wannabes hopefully her label will have a bit of diversity, Views?