Ting Tings See Jump From Apple Ad

Ting Tings See Jump From Apple Ad

May 08, 2008, 1:10 PM ET

The U.K.-based Sony BMG-signed Ting Tings have just broken into The Billboard Hot 100 with single "Shut Up and Let Me Go," which debuts this week at No. 93. The song plays throughout the newest iPod ad, which made its debut April 27 on the CW's "Everybody Hates Chris," ABC's "Desperate Housewives" and Fox's "Family Guy."

Sales for the single jumped from 1,100 to 24,000 for the week ending May 4, according to Nielsen SoundScan, an increase of 2181 percent.

Artists typically see a large bump in sales and profile after being featured in Apple ads; Naim's single "New Soul" (Tot ou Tard/Atlantic) sold 134,000 copies during the first two weeks it was featured in a commercial for the MacBook Air. Her self-titled album containing the song had yet to be released in the United States.

After an iPod ad featuring her "1234" (Cherrytree/Polydor) debuted, Feist saw single sales jump 586%, from 7,000 the week ending Sept. 16, 2007, to 41,000 the following week, according to Nielsen SoundScan.

The Ting Tings' manager, London-based Stephen Taverner of Out There Management, says the deal came out of South by Southwest in March. "Severa people from Apple/iTunes attended the band's showcases at South by Southwest," he says. "They all seemed to really enjoy the band live. A lot of them were talking about 'Shut Up and Let Me Go' but we had no idea we were being considered for a commercial at that stage."

http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003800993