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News of the Comic Relief climb of Kilimanjaro! - Marketing Week

 

BT is to sponsor nine celebrities taking part in an expedition to climb Mount Kilimanjaro to raise money for Comic Relief. The BT Red Nose Climb will see celebrities including Gary Barlow (pictured), Chris Moyles and Cheryl Cole climbing the South African mountain for charity.

 

BT will cover the costs of the stars' attempts to tackle the 19,340ft mountain, and will also be running a number of fundraising initiatives to help raise funds for Comic Relief.

 

The expedition will begin next month. Other celebrities set to take part include Ronan Keating, Denise Van Outen, Alesha Dixon, Fearne Cotton, Kimberly Walsh, and Ben Shephard.

 

The BBC will broadcast an hour-long documentary of the attempt on BBC One during the week leading up to Red Nose Day on March 13 2009.

 

John Petter, consumer managing director at BT Retail, says: "This campaign is a natural fit with our values, brand and products and we have some exciting initiatives that we'll be revealing as we get closer to the expedition."

 

BT will also be raising funds through marketing initiatives in its business units including BT Vision, BT Total Broadband, BT Business and the BT Shop, as well as a major employee fundraising programme. BT will also run the donation line on the telathon night and its eDonate system will provide a secure online back-up for Comic Relief's website.

 

The public will be able to sponsor the celebrities on a dedicated Kilimanjaro page on www.rednoseday.com.

 

http://www.marketingweek.co.uk/cgi-bin/ite...p;h=260&f=3

 

Norma

Edited by Norma_Snockers

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Everyone's been saying they don't think Chris Moyles will stay the course, but apparently ... in the altitude training he's been doing the best. Something to do with him smoking - his lungs were used to small capacities of oxygen. So when he gives up smoking (even just for the training and the climb) he will be better prepared!

 

Norma

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Photo for Comic Relief Kilimanjaro climb!

 

http://i271.photobucket.com/albums/jj150/KathyApple/comicrelief.jpg

 

Norma

Everyone's been saying they don't think Chris Moyles will stay the course, but apparently ... in the altitude training he's been doing the best. Something to do with him smoking - his lungs were used to small capacities of oxygen. So when he gives up smoking (even just for the training and the climb) he will be better prepared!

 

Norma

 

That's if he lasts long enough to get near the top of the mountain :lol: They will be walking fairly long distances every day so it will be quite tough on them. I wonder how many of them will drop out along the way, it will be intersting to watch and see who lasts for the whole climb.

 

Any idea of the date they are starting out on the treck?

 

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That's if he lasts long enough to get near the top of the mountain :lol: They will be walking fairly long distances every day so it will be quite tough on them. I wonder how many of them will drop out along the way, it will be intersting to watch and see who lasts for the whole climb.

 

Any idea of the date they are starting out on the treck?

 

Pretty certain Gary Barlow will stay the course. He's fairly fit and runs about 50 miles a week anyway. I think all the blokes will make it actually ... not sure about the girls - with the exception of Alesha - I think she'll cope well. But I hope they all stay the distance.

 

Norma

 

Pretty certain Gary Barlow will stay the course. He's fairly fit and runs about 50 miles a week anyway. I think all the blokes will make it actually ... not sure about the girls - with the exception of Alesha - I think she'll cope well. But I hope they all stay the distance.

 

Norma

 

Ben did really well at the boxing against Lemar, he seems very determined, he also plays a lot of football a so I think he will have no problems with fitness. Ronan has walked across the whole of Ireland twice for charity. He also ran the London Marathon last year in under 4 hours so I'd imagaine a mountain wouldn't cause too many problems for him. Alesha seems pretty fit, and doesn't come across too girly, as does Ferne Cotton and Denise. Personnally I just don't see the two girls from GA making it, they just don't seem the type, as for Chris I'd almost put money on him not to finish :o

Edited by Time out

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Well I hope they all manage it! They're a lot braver than I am ... I wouldn't even contemplate it! I like my comforts too much!

 

Norma

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The new video for Up All Night is being premiered on Good Morning next Tuesday so it is all happening at the right time!

 

Norma

Gary is on with Chris Moyles on his Monday morning breakfast show - they are going to be launching the BT Big Nose Climb then. :thumbup:
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Gary is on with Chris Moyles on his Monday morning breakfast show - they are going to be launching the BT Big Nose Climb then. :thumbup:

 

To be honest ... Gary should be spending some time at home with his wife and the new baby!

 

Norma

 

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