Delicate

Oh man she's so dumb for not releasing it two weeks later. She could've easily gotten a chatt double.

Do you guys have any idea why Taylor is not huge in the rest of Europe? She's doing fantastic in the UK and Ireland, but in other markets like France, Germany, Italy and the Scandinavian countries she's just not that big.

How much did Biffy Clyro's last album sell in the UK?

By a very huge margin. Lover is the best selling Western (or even by any non-Chinese artist) digital album there of all time, followed by Reputation, which is followed by 1989 and that is followed by Folklore (after 1 week of sales).

I think it's especially difficult for Taylor. For example, Katy Perry's Witness, an underperformer by any standard of analysis, peaked at number four on the SNEP Albums Charts. Taylor's most successful album peaked at no. 9 there. Fortunately she makes up for her severe underperformance in Europe by doing fantastic in Asia. All of her lead singles (except Cardigan) in Japan have debuted within the top ten, and she has 7 top ten hits there. For comparision, Rihanna (who's European dominance crushes Taylor) has had her biggest hit there peak at no. 42.

The real reason why Cardigan (and Folklore for that matter) is flopping in mainland Europe is because it lacks beats you can dance or vibe to. It's a very lyric heavy song, and relies heavily on that to succeed. Since this requires understanding of the English language, and most people in mainland Europe don't speak English, nothing from Folklore will do well there. There's a reason why its lowest peaks are from there. Plus, Taylor is not very big there in the first place, so a song that's not very radio friendly in the first place won't do well there at all. You're basically trying to imply that she's a local artist.