Muzkik85

They really went all in with this single. They were everywhere and promoted the life out of it. It just didn't click. The fact it's sales are so low 3 years down the line... ^ I kinda wish Jesy had left after this single. Just to have confetti be a full trio campaign.

I think Jade will get a feature between Nov and Feb but I think Leigh will be first out with full solo stuff. Leigh spring April/May, Jade summer June-Aug, Perrie Aug-Oct

LSL is a bop and is amazing live. They released HBA 3 weeks after confetti and Kiss 2 months after that and LSL 2 months after that. All far too soon. NTFT should've veen bigger but SM hadn't even peaked yet.

Yeah shit when you line it up... Sweet Melody (Oct 2020) + The Search Confetti album (Nov 2020) NTFT (Dec 2020) Jesy leaving (Dec 2020) Confetti (April 2021) Pregnancy announcements (April 2020) HBA (May 2021) Brits (May 2021) Kiss (July 2021) Babies (Aug 2021) LSL (Sep 2021) Boyz (Oct 2021) BU (Nov 2021) A lot of Little Mix with a little effort

I think the lack of support was linked to the lack of presence. Like they had a good year considering they done precisely one performance across 5 singles. There's only so far pre-recorded material can take you.

They did make some odd choices. To only have a performance of 'Between Us' the week 'No' was released as a single. No announcement of BU video. LSL in Oct followed by BU in December would've done much better

No real reason they wouldn't unite as a four? Apart from Jesy literally leaving to save her life and then very publicly burning her bridges. They didn't achieve much as a three vecause they didn't do anything. 2 of then had babies a few months after Jesy left. They still managed a no.1, and 2 more top 10s zero promo I think people will tune in for a proper album as a three but even if they don't they've got such a big discography and wrapped things up nicely that they don't need to reunite for every anniversary like other bands.

I think a lot of it was the lack of faith from the label. Successful girl groups are a dime a dozen and you can bet nobody at Syco wanted a girl group to win. It's very much an xfactor thing to sack something off if there isn't immediate results and that's exactly what happened in the U.S They got a high debut with their album but not a hit single so the label just decided they weren't going to be a success rather than seeing the album results and pushing it. Never mind the fact that Little Mix are only the second winner in xfactors history to release more than one album with Simon and Co. To say it's not the label is absurd. Every time they built some momentum they were pulled off the map. They got have absolutely taken advantage of the comparisons to Fifth Harmony and got some press over there.

Better management.

Nah not unless there's a big Christmas boost. Perhaps by March.

Releasing a collab first makes total sense. It puts her name out in the public eye and charts as a solo artist while she spends time creating her own sound.

...I mean Kylie Jenner. Who has made an empire for pretending her looks are down to her make up.

Tbf it'll probably do well. She had enough alterations to her face and wears enough make up and filters that people will buy into it like they did with Kylie

Nothing. They won't be trying to push little mix things while building pwn brands. Post on official insta which they'll share in stories. At most the calendar reveal

Everything about their Americsn journey was a letdown. I'm surprised they bothered releasing a greatest hits there when they only had 2.

^ this. It's never going to big numbers but it'll float around the top 40 potentially even for years. A boost when each solo album comes out and when they return and probably on their anniversary every year. They're THE girl group of the streaming era. As long as chart rules remain the same and they're in the public eye, it'll have trickle sales. It probably will over take glory days for weeks on chart but it will never reach those sales.

She gonna do this every era?

Not really. The song has been out for 7 years. In a country with more than 300 million people. It's not proportionally off. Also my bad...first girl group of 21st century to achieve 2mil in both.

That would be hilarious.

Yeah apparently they should have BM and SOTME 2 x platinum and like 10 other tracks at gold.

Black Magic is apparently the first girl group song to sell 2 million in both UK and US

The whole secrecy thing probably didn't help. We could have been getting teasers for 18 months thst would provide even some feedback. A live lounge cover of Jasmine Sullivan 10 years after she was on x factor. Anything. We got 2 years of the same pose in different wigs and outfits. Her socials look like they belong to a love island contestant. Get on a feature. I know she shouldn't have to but sometimes you just gotta do what the label says to get people listening and then switch to the music you want. Look at Pink and Rihanna.

It can't be put solely on her. Whoever done her PR last year has no business doing that job. It's like they went out of their way to make it worse. Little Mix aren't the Spice Girls. People don't want to see the conflict and drama, they wanted to believe the friendship and unity.

I just don't see it ever happening for Jesy. She it's going to be close to two years since she left before she releases anything new, the other girls will all be dropped their stuff soon. The hype is gone. But I feel like after the backlash she seems kind of happy to just ve making music and living her life. I wouldn't be surprised if she ends up on LA full time. Whatever makes her happy.

Tbh for most if the year it will stay there. The fans aren't going to stop streaming it, especially as they won't be getting new material in the next two years.