x_Chloe_x

Ellie has barely promoted Easy Lover it's not a surprise it isn't doing that well.

The funny thing is there was a lot of criticism from the UK public when Space Man was released and the song didn't enter the Spotify chart until 13 May 2022. People are hearing it as it's going up the Shazam chart. Music is consumed differently now unless it's a hit on TikTok many songs (like that underrated Tom Grennan song) are slow burners. From what I recall even Green Green Grass wasn't an immediate hit.

It does help that his best friend is Scott Mills who has supported his music on Radio 1 since 2020. A lot of artists would not get Tune of the Weekend on Radio 1 and playlisted on Radio 2 on day 1 of its release. I quite enjoy the song but it's a bridge for him so I don't think it's going to be promoted to death to make it an instant chart hit. It would be well within the means of Parlophone/Warner Music to promote on Instagram and Sam hasn't promoted it much either on TikTok or Instagram. He's releasing the song with David Guetta and Sigala very soon and has his album (with pre-orders from the Eurovision buzz) and UK/European tour so he's doing fine.