Radio 1 hasn't added it yet. They should now that it's clear that people are loving the record. They get a lot of airplay on Capital but no amount of airplay can get a bad song to #1. Not even top 5. At least not when it's a pretty unknown band.
They can't say that it's too pop cause they are playing One Direction. And they can't say that people are just buying it cause it's a famous artist that's performing the song. I think that was their reason for not playing Alexandra Burke "Start Without You". Radio 1 said people are not buying in to the song they are buying it cause it's Alexandra. Maybe they had a point with SWY, but Cover Drive is not a well-know reality TV show act.