Yeah this is probably the bigger issue. Current artists not pushing their Christmas songs enough, or not writing good enough Christmas songs, so labels don't push them and radios don't play them much. Means all the old songs are still at the top of the pile. There's been a few in the 21st century and a handful since about 2010 but since about 2004 it's just been: X Factor winner's song, a choir doing a song for charity, some YouTubers doing a song for charity, etc. Kinda become a mockery of itself. The last proper race was 2003 but that's cos The Darkness gave it a proper go, Gary Jules & Michael Andrews got some radio backing, and, much as it was shite, Bo Selecta put some effort in to make a novelty song. 2009 was just an X Factor winner vs. people who didn't like the X Factor anymore, hardly a proper race, exciting as it was.