I really like StupidStupid; bought it alongside a couple remixes.
The problem you face Alex, is that I dont think you receive more awareness from the public by charting a song; otherwise you would receive a high influx of new fans after every time you chart, and each single should in theory chart higher than the last - the opposite seems to be happening.
I actually agree with the album comment; having 10 fantastic songs on a compilation CD is better than having a 10 song album, where only 1/2 songs are great.
The flaw in your argement is that singles just dont recieve as much shelf space in stores: I was in my local HMV today, no sign of any StupidStupid CDs, but the whole store was full of displays advertising albums.
Not a big fan of the James Arthur song, if he makes Xmas No.1 then this will mean good press for what has been the worst year of X-factor imo.
Also, Whilst I agree with the message of the JusticeCollective, I think the song is bloody awful :(