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Looking at next year she has a European tour supporting The Script so that may give some opportunity to develop a mainland Europe presence. Maybe more dance features like Ofenbach. In the UK, she seems to know Joel Corry well so I can see a collaboration there. Maybe another duet, even with James Arthur. And at least one solo single like Take Care of You. I just can’t see a solo album getting any traction or her ‘traditional’ music like on the Glorious EP. I think the year after next is when she can hit real problems with this rambling approach.

Tbh I don’t think anyone expected the Ofenbach ‘feat’ to chart in the UK or the Paige charity single, which Ella didn’t even sing on. But I take your general point. At this point I think she is just earning some money where she can, with little focus on her future music career. There is no strategy. She seems equally interested in song writing and TV appearances as in singing.

Let’s have a Buzzjack campaign to get Mr.Brightside into the top 10… :0)

Absolutely this. She has something very special about her. I don’t find it hard to enjoy and celebrate that.

Fantastic. Crush it.

Looking forward to this. Like the snippet. It reminds me of hearing the first bars of Hello. Wonder if it will have that impact? I reckon a lot of people can remember where they were when they first heard Hello on full. I was in a Spanish hotel and blared it out…

Official video now out. Short but sweet. I like this song! 82sfvXuF5w0

Video out soon. Looks like it might be interesting and with some budget behind it…

The problem for Ella and dance music is it probably isn’t a sustainable option for her. She needs a well known collaborator to create a hit single and she’s gone through quite a few already! She’s probably got Joel Corry, Shane Codd and the likes of David Guetta, which is very unlikely, left on the list! I’m sure her heart is more in RnB and Soul, but pop is where she needs to get to maintain a profile. For now the reality is, 7 years after Ghost, she’s a jobbing artist earning where she can. I’d hope she could launch a pop oriented album for Christmas, then push it through on her support tour for The Script. Longer term I could see her moving to TV where she seems quite comfortable and talented.

I think there may be some link with the Gospel group via Rudimental on this. Whatever it was a dud. Hurricane with Ofenbach is much better, but I agree there’s little focus. And how this all fits with a new album who knows!

Like this and the Eurodance vibe to it. Interested to see where it breaks through. Much better than Risk It All.

A bit of a dirge. Can’t make it all the way through.

Dream on me should have scraped top 40. The problem was the sample wasn’t upfront and strong enough. A missed opportunity. This song just doesn’t have a good enough melody.

Nah not for me. The chorus just doesnt cut it. A very strange single choice.

I’m not sure radio will be straining at the leash to play some ‘gospel dance’! But hey happy to be proven wrong…

Sounds a bit Eurovision and not in a good way. Strange marketing going a gospel choir route, although she does personally like gospel tbf. Just when you thought she was trying to modernise the ‘old person in a young body’ image… But in the end maybe that’s what makes her more unique??!

Really struggle to just forget Kanye’s Trump and Maga love in. Tbh he’s finished for me.

I mean it doesn’t sound like Ed Sheeran but I like it and it’s very commercial. He had to change something and he has in an even more commercial direction. He’ll be around for another 30 years :0)

Ella is in quite a strange marketing position. Not really a ‘cool’ dance artist for a younger audience like Becky Hill is, her latest ballads didn’t seem to cut through and in her heart she loves soul, RnB, Gospel but that doesn’t sell! For a solo single she’s probably best keeping to upbeat pop. But clearly needs a very very good song to get anywhere. Ps. The poppy Take Care of You just got accredited Silver so it’s done pretty well tbh. The charts are increasingly difficult and stream playlist dominated and maybe we need to move on from just judging success by them.

My God this is terrible. The worst thing she’s ever done by a mile.

She is a talented artist but for me got a bit one dimensional on the screechy side. Also I found some songs like Price tag extremely irritating and it’s a bit hard to erase that. But credit due for her relentlessly trying and pushing.

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Think it’s a grower. Cute video as well.

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