MrLoverboy

Yeah it's how I always pictured the video but it's also the most predictable "plot". Though it would be nice to see Little Mix in a night club set, a la Piece of Me.

Yeah he looked fantastic with them, but it feels so quick and uneventful that I barely remember after it's done.

:cheer:

They visit Japan every era and still had to perform at 1k capacity places for the Get Weird Tour.. it's a big market but it seems like it's not for them either.

That's something........ Video soon now please

I'd love to think that, but that would be assuming their team is smart and that's not the case. I think it was a desperate move. Thank god they did it

It's a start!

They are already #4? Wow.. Not sure they'll keep it up but certainly hope so. They won't win, but then it'd at least be 2 nomination on lock

Doing this now

I just hope by the time airplays kicks in, most of Ed album tracks disappear from Spotify top 20

They need to make something to create buzz for this. I don't know, I hate video previews, but maybe drop 30 seconds of it for a UK show for people to know they have a new single coming.. do something. I will say though, if this really underperforms, it will be good for them to realise they need to put in work

Ok this made me hopeful again. Come thru, smasha

US iTunes positions at the start of the Kids' Choice Awards: 307) Shout Out To My Ex 707) Touch Now 213) Shout Out To My Ex 380) Touch :nocheer:

Oh that's great. Finally a great radio slot! Total Request Live is played all over America

This is one of their worst timed singles though. Releasing it on the same week as Ed was a terrible choice. And now Drake next saturday... Had I know this was when they'd be releasing, I would have been happy with Oops.

Yeah I don't think SOTME would have worked as anything but a lead. I just wish they were able to hold the international promo for Touch instead :mellow: especially with those basic SOTME performances we got

So, I was wondering and I would love the hear everyone's thoughts... What do you guys think would have happened if Touch was the lead single? I would have liked that it would get more international performances. Though following Touch with Shout Out just wouldn't work probably? I do think the lead single campaign was done amazingly. Leaking the lyrics, getting that break-up buzz, etc etc, but I don't know, perhaps as a lead single Touch would have had more chances to be a international hit than SOTME did? What do you think?

Yeah poor girls. They're only exhausting themselves on the Ariana tour.

I'm surprised about Capital. They're usually very supportive right away...

Oh ok https://twitter.com/NormaniUpdate/status/839999521643978752

Louisa Johnsson - So Good?

Still #91 on Spotify. A bit "eh" but it's soon. Really hope it stays top 40 till tomorrow.

What do yall think it's better: release the video to create immediate buzz or release it when it's getting decent airplay for maximum impact?

They really should have waited one more week to release this, I don't get the need in rushing this when everyone knew Ed was releasing this week, ugh! But yeah I'm sure it will do fine eventually. They are teasing the video A LOT on twitter, so that's not something we have to worry about at least lol

Touch reaches 100 million views on youtube! Their fastest video to do it. 44 days, against Shout Out's 52. Work From Home took 33 days in comparison