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While the song is obviously not flopping and still has a huge lead, I did expect it to do better. Only two dark green updates before three red ones is not great for one of the most hyped releases of the year so far. It will be interesting to see how long he can keep the #1 spot

BEST 01. DNA 02. No More Sad Songs 03. Move 04. Touch 05. Black Magic 06. Love Me Like You GREAT 07. Shout Out To My Ex 08. Salute 09. How Ya Doin 10. Secret Love Song 11. Hair GOOD 12. Wings 13. Little Me 14. Word Up EH 15. Change Your Life 16. Cannonball

They kept the discount (or at least thats what kworb is showing me)

This might be a dumb question but I'm kind of new to all of this chart stuff. Do iTunes music video sales count as a sale of the song or is it just a totally different thing? Because No More Sad Songs is #1 on that chart and while that probably isn't a lot of sales, anything to make up for the lack of streaming could help.

I think this video might be my favorite of the three and that's coming from someone who has loved all three. That ending with them up on the bar spraying the water and all the bull riding shots are iconic. It was sexy without trying too hard which I thought Touch was at points. I could tell that they had fun filming it and I had fun watching it. It's very close to Shout Out for me because I think they both were fitting for the song and well shot but this one was just more fun for me as a viewer.

You mentioned LM's dedicated fan base and one of the main issues I've had with Columbia is that they never take advantage of that. Every era, they treat Little Mix like a debut artist when they aren't. Sure they don't set the American charts on fire but they have a strong enough fanbase to hype up a release. Shout Out to my Ex climbed all the way to #11 when it debuted and Touch climbed into the Top 200 on US iTunes when they released the video. They never build on the hype that the fan base creates. Instead they let it die and then push it months later. Had they come to America for some promo and a radio deal immediately when Shout Out was released it probably could've been a decent sized hit and US success would've helped the song out in most European countries as well, which they could've visited later. But at this point I've pretty much given up all hope of them "cracking America" I just hope they can one day manage a small theater tour so I can see a real concert of theirs at least once.

In fairness to Niall, he released his song literally out of the blue midday Thursday. With only some hours of sales he debuted at 100 and the next week he was 9. Had he announced it a couple days before hand and then released on a Friday, he probably easily could've been top 5. I do agree though, I think Harry will probably get the #1 on his debut week based on hype alone, if its a good song it'll stay if not he'll probably struggle the rest of the way just like Zayn has.

Fingers crossed then

It's still listed on Capital's playlist on their website so is that just a mistake?

It randomly rose like 30 spots in the past hours and is back at #100 on iTunes. Does anyone know if it was played in and advert or used in a show on TV or something or was it just a good jump based on some radio spins?

How much longer do you all think we'll have to wait for the video? I worry if they wait too much longer the little radio play they are getting will disappear

I actually think it will just depend on who makes the cut off based on views. If LM, Zayn, Harry, Liam and Louis (Niall wouldn't be nominated because he's Irish right?) are all nominated it's possible that it would split the 1D vote into small enough sections that LM would still win. Even then Harry would have the best chance at beating them and could probably pull it off but there would still be more hope than there was this year and last year

I think people are ruling out Oops because Machine Gun Kelly was there on set and not Charlie Puth

Touch is up to #392 in the US right now. It will probably fall some again tomorrow morning (it always seems to peak at night) but this is the highest its been since the video was released. I'm thinking its maybe a combined effect of radio play increasing and the extra Little Mix exposure this week from Ed's cover and the Brits. Hopefully it wont fall back too far before the Today Show

It's not. At the end of last year Fifth Harmony fans actually asked enough on twitter that a member of their team tweeted to them midweek and said that they would discount Thats My Girl that Friday since they basically begged

Touch is still on the Radio 1 playlist! Again would have loved an iTunes discount for the song but it seems like that is a strategy that Little Mix's team just do not want to take advantage of.

Great to hear that it's still on the playlist! It would've been really great if they had discounted this on iTunes this week but maybe they'll do it next week. However, I cant think of a time in recent history that they discounted one of their current singles in the U.K.

Best to Worst: 01 Little Mix - Touch 02 Ariana Grande - Into You 03 Little Mix - Shout Out To My Ex 04 Clean Bandit (feat. Louisa Johnson) - Tears 05 Fifth Harmony (feat. Ty Dolla $ign) - Work From Home 06 Zara Larsson - Lush Life 07 Sia (feat. Sean Paul) - Cheap Thrills 08 Little Mix - Secret Love Song 09 Major Lazer (feat. Justin Bieber & MØ) - Cold Water 10 Dua Lipa - Blow Your Mind (Mwah) 11 Adele - When We Were Young 12 Tinie Tempah (feat. Zara Larsson) - Girls Like 13 Chainsmokers (feat. Daya) Don't Let Me Down 14 Clean Bandit (feat. Anne-Marie & Sean Paul) - Rockabye 15 Dua Lipa - Hotter Than Hell 16 Mike Posner - I Took A Pill In Ibiza (SeeB Remix) 17 Galantis - No Money 18 Christine & The Queens - Tilted 19 Sia (feat. Kendrick Lamar) - The Greatest 20 MØ - Final Song