BREAKTHETENSION

What else could she do in the UK, promo wise? Kylie has done every TV, radio and podcast gig that would have her in the last year. She also had 2 huge promo opportunities with An Audience With Kylie and the Brits and neither really made any difference to Tension’s sales or chart run. I would agree that the promo for Tension II was minimal especially on Tension II’s release week, which felt a bit weird. Probably 85% of Kylie’s sales at this stage in her career is fan multi buying, so no amount of promo is going to change that. Hopefully the Tension II drop this week, prompts a rethink at BMG and they come up with some strategies to prolong the chart run outside of week 1.

Well.. it is what it is. It will 100% be out of the chart next week, so RIP Tension II era.

Team Kylie really should’ve just re-issued Tension called it the ‘Tour Edition’ with Lights Camera Action, Someone for Me, Kiss Bang Bang, Good As Gone and Hello. Add Heavenly Body and Drum on the vinyl and the fans would’ve bought it. The additional songs would’ve helped with streaming numbers and got Tension a couple more weeks in the chart and a more respectable sales total. I just don’t think the #1 was worth it for Tension II, it’s been a disaster from the minute MOM was released :lol:

Ouch! In Kylie’s biggest market as well.

Agreed. Get back to GB Kylie, never mind trying to sell your profitable tour. We need Kylie back on The One Show (again) so that Shirley and Anne will go out to Tesco and buy the CD (oh wait they don’t sell CD’s anymore) :lol:

‘Let’s Get to It’ is shaking as Tension II is coming for its lowest selling Kylie album crown.

UK Midweeks: 37 (1) Tension II Sales: 1,259 (-96%) Yesterday: 306 (ranked 76) CD: 541 Digital: 145 Streaming: 428 (No 134) LP: 144​ To be honest, it’s higher than I expected.

They must just mean the USA delivers the biggest revenue, which I could believe. But no way is she a bigger artist in the USA over UK/Aus.

I would agree that Kylie is obviously a priority at BMG, as arguably their biggest artist. However, it’s clear everything is done on a shoestring budget to maximise profit for BMG & Kylie. Kylie’s art direction nose dived after Kiss Me Once, DISCO and Tension album covers were terrible, the production on most of Golden and DISCO was bad. We only get 2 music videos for the albums. Vinyl and CD packaging is poor. I just feel like Kylie needs a fresh team of creatives around her, new ideas and inspiration.

Happy for Kylie, another #1 in the bag! Those streaming sales/position are hard to ignore though, especially considering the album was clearly aimed to please the streaming market. Kylie has had great success with BMG, but I do wish she would close the chapter with them after this and resign with a major label.

The last update for Tension was 11 weeks ago, where it had sold 93,324. Current sales are 96,532, meaning it sold 3,208 copies in 11 weeks, which means it sold roughly 291 copies a week. There’s 9 weeks left this year, which if it continued selling at this rate would be another 2,624 copies by the end of the year and would bring Tensions sales to 99,156 by the end of the year. So should go Gold (finally) by the end of January. God, that’s enough maths for one day.

It’s been a super boring release week, no surprise deluxe, no UK promo and just no buzz in general. I’d like to think BMG are saving stuff for the following weeks so the album is not a one week wonder, but I really doubt it.

Great sales, more than I expected. She has a really solid fanbase in the UK, I hope BMG have got some tricks up their sleeve for week 2 and 3 because that drop is going to be BAD. Streaming sales are very low, but I don’t think Kylie is winning round any new fans with this era, as the reception to all the singles has been very mixed.

It’s gonna be very interesting to see the first sales update for Tension II, on first look it feels like there is less/buzz hype about this album, probably the least since Kiss Me Once, but on the other hand - we’ve no idea how the tour pre-sale bundles helped, just look at how much they helped Coldplay, so maybe that will make up for the shortfall in fan interest. Either way I think we’re in for a shock, it’s either going to be really low sales compared to Kylie’s other BMG albums, or way more than we expected due to the tour ticket album bundles.

Taboo, Someone For Me, Good As Gone, Kiss Bang Bang & Hello are all really good. I’m not sure this needed to be a studio album though. Add Lights, Camera, Action to my list and this would’ve been a great Tension (Deluxe) album.

It will be out of the top 10 by week 3 :lol: I’m probably alone in this, but I’m not bothered about Kylie getting a #1 album this time, especially if it’s going to go #1 and then drop out of the top 100 in week 2 (which I do think it might).

They won’t be released to streaming, certainly not on week 1, the point of digital exclusives is to increase sales. BMG did the same thing with Steps and these were never added to streaming.

There is 0 chance of LCA getting on Hot Hits UK and even if it somehow did get added the general public just aren’t here for the song. Apple Music is the best example of this, LCA is on their biggest playlist and yet the song peaked at #78 and dropped out of the top 200 in week 2. It’s currently 170 on the Apple Music pop chart, which is AWFUL considering the playlist support. Padam peaked at 5 and Tension at 20 on Apple Music, so it really just isn’t going to happen for LCA. It’s a shame as this will likely affect her support for the next release.

They better hope all 200,000 don’t ask for a refund, what is this crap they are releasing?! I listened out of curiosity and couldn’t believe how bad it was :lol:

Tension II isn’t going to do anywhere near Tension or Disco numbers, less formats, less buzz, mixed fan reaction. If they get 20-25K, they should be happy with that.

Agreed, their streaming sales are low, so they will most likely be below 10K next week.

#59 isn’t too bad. I don’t think the interest is there though to keep this in the top 100 next week, it’s free falling on Apple Music.

I think this week would’ve been the only chance at top 40, it’s even stalled on Apple Music where playlisting is good.

Very strange they’ve not bothered with physicals, maybe it’s because no one bought the My Oh My ones :lol:

My feelings exactly. I feel like her team was like OH Kiss and Capital are playing Kylie again, let’s make lots of Kiss/Capital friendly Joel Cory/Sigala (generic) music. Nothing from this era is doing it for me really. I’m not ordering or buying anything for this era (until I’ve heard the album) but I’ve got tickets for the tour, so still supporting Kylie!