Although I love the girls & this album is most certainly their best, I do feel that the record label has no clue how to run with this album campaign. For me, personally, this is how it should have gone:
Woman like me - lead single, October 2018. Heavy promo in the UK & Australia.
Told ya so/Joan of arc - November 2018 (promo singles)
LM5 release - November 2018
Strip - 2nd single, Late December 2018/January 2019. Promo in the UK before the Xmas break. US promotion in the new year.
Think about us - 3rd single, April 2019. More focus on the UK & European Market.
Booked in for festival season, mainly radio 1's big weekend & Capital FM summertime ball.
Wasabi (remix) - 4th single, early July 2019. Killer video as the song sells itself. Focus on US & Australia promo with a couple of appearances in SE Asia.
Monster in me - 5th single, October 2019. Some minor promo before the tour gets under way.
Tour:
October - November 2019 - UK & Ireland
January 2020 - March 2020 - US, South America & Canada
May - June 2020 - Europe
August 2020 - Australia, NZ, South East Asia
Return with the lead single for album 6 in July 2021 to mark 10 years of Little Mix.