casualcruelswift

Predicted to debut at number 18 on the Billboard Hot 100. Not bad, all things considered. This had potential to get top 10 if she hadn't waited until the end of the tracking week to release the music video.

I'm baffled by this song's promotion. They gave it number one on TTH, and just released the vertical video a few days ago and have only just serviced it to mainstream radio? And the music video doesn't even have a release date yet? If they really wanted this to be a hit, they should lifted an embargo on release day and gone all out by releasing the video, vertical video, and having it impacted pop radio immediately. It really feels like Capitol wasn't ready for this song's release AT ALL. They should hide this away in a closet and never speak of it again. Or just say it's a buzz single/promotional single. Just... yikes.