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Mercury Prize 2012 details announced, change of key dates

Source: MW

10:36 | Friday March 16, 2012

 

 

Details of the Barclaycard Mercury Prize 2012 have been announced with changes made to key dates and the eligibility period.

 

Dan Ford from the Barclaycard Mercury Prize explained the reasoning behind the changes: "By announcing the Barclaycard Mercury Prize 'Albums of the Year' after the summer, we will be able to generate more interest in the shortlisted artists than ever before, building momentum in the run up to the Awards Show and beyond.

 

“Importantly this year's eligibility period for entries will be extended to include UK albums released between Tuesday 12 July 2011 and Monday 10 September 2012."

 

The key dates for the 2012 Barclaycard Mercury Prize Albums of the Year are:

 

Entries

 

Record labels will be able to submit entries online through mercuryprize.com between Wednesday 6 June and Thursday 12 July.

 

Eligibility Period

 

 

Albums by British and Irish artists released between Tuesday 12 July 2011 and Monday 10 September 2012 will be eligible for entry.

 

Albums of the Year Launch

 

The shortlist of 12 Albums of the Year will be announced on Wednesday 12 September.

 

Awards Show

 

The overall winner of the 2012 Barclaycard Mercury Prize for Album of the Year will be announced at the Awards Show on Thursday 1 November.

 

Dan Ford from the Barclaycard Mercury Prize said: "By announcing the Barclaycard Mercury Prize 'Albums of the Year' after the summer, we will be able to generate more interest in the shortlisted artists than ever before, building momentum in the run up to the Awards Show and beyond. Importantly this year's eligibility period for entries will be extended to include UK albums released between Tuesday 12 July 2011 and Monday 10 September 2012."

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Can't think of anything that's been released so far that's a dead cert for the list, at least off the top of my head.
"By announcing the Barclaycard Mercury Prize 'Albums of the Year' after the summer, we will be able to generate more interest in the shortlisted artists than ever before, building momentum in the run up to the Awards Show and beyond.

 

 

I dont understand his reasoning here. Could someone explain why they'll be able to "generate more interest in the shortlisted artists than ever before"? Is it because it's a busier time of year for sales?

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