February 25, 201411 yr The solution is to find out what the youngsters want. For example to have the playlist decided by say 1000 people of the target range would be a start. Not by someone aged over 50 who thinks they know what young people like. The same could be applied to the station as a whole. Does Radio One have its own forum? That might encourage debate, they could even prevent anyone over 30 joining the forum too. Is the choice of DJs correct? If all THEY want to play is dance then, unless they are restricted in what they have to play, they are not going to give the time of day to other music. Overall I suspect that the policy at Radio One is not to do what the commercial stations are doing, but no clear policy of what it should be doing.
February 25, 201411 yr The solution is to find out what the youngsters want. For example to have the playlist decided by say 1000 people of the target range would be a start. Not by someone aged over 50 who thinks they know what young people like. Even though it's not very feasible, this would be a great idea. Although personally I don't see why there has to be a defined target age range. Why can't they just play stuff that's popular in the charts whilst keeping with their poilcy of promoting up and coming artists as they currently do? It's simple. All this would mean is that in addition to the stuff they currently playlist, they should have playlisted glaring omissions such as 'Candy', 'Work Bitch', 'Moves Like Jagger' and 'Into The Blue'.
February 25, 201411 yr Even though it's not very feasible, this would be a great idea. Although personally I don't see why there has to be a defined target age range. Why can't they just play stuff that's popular in the charts whilst keeping with their poilcy of promoting up and coming artists as they currently do? It's simple. All this would mean is that in addition to the stuff they currently playlist, they should have playlisted glaring omissions such as 'Candy', 'Work Bitch', 'Moves Like Jagger' and 'Into The Blue'. Except for Work B*tch, the rest were/are going to be mega-sized hits which appealed to a wide range of youngsters. My 8 year old sister loves Moves Like Jagger and Candy.
February 25, 201411 yr They should focus on the age they get and stick with it. Don't snub all the "older" acts, but still make it accessible to the younger audience. It's essentially a win-win.
February 25, 201411 yr Which "Into The Blue" are we talking about? Kylie's 'Into The Blue'. What other 'Into The Blues' are there?
February 25, 201411 yr Geneva - Into The Blue - (2 Weeks) 08/02/1997 -{26}-59 Mission - Into The Blue - (3 Weeks) 02/06/1990 -35-{32}-65 Moby - Into The Blue - (2 Weeks) 01/07/1995 -{34}-63 All of which confused me as none of them were huge hits, and I think it is rather premature to include a record that hasn't even been released yet as a glaring omission in the same vein as the likes of "Moves Like Jagger", "Work Bitch" and "Candy"
February 25, 201411 yr Geneva - Into The Blue - (2 Weeks) 08/02/1997 -{26}-59 Mission - Into The Blue - (3 Weeks) 02/06/1990 -35-{32}-65 Moby - Into The Blue - (2 Weeks) 01/07/1995 -{34}-63 All of which confused me as none of them were huge hits, and I think it is rather premature to include a record that hasn't even been released yet as a glaring omission in the same vein as the likes of "Moves Like Jagger", "Work Bitch" and "Candy" Sorry, I thought it would be obvious I was talking about the Kylie one rather than a 15+ year old song! It might be a little premature, yeah, but Radio 1 haven't playlisted it and it looks likely to go Top 10 when released, so in that sense it's exactly like the other three songs.
February 25, 201411 yr Kylie is on The Voice, surely that makes her cool? I don't get this policy so what if an act has been around for ages, if they bring out a good song they should just plays it fgs! Most young ppl probably not even fully aware that kylie or Robbie etc have been around so long. When I was young, we had the likes of Cher & Roy Orbison in the charts, I liked their music but didnt know (nor cared) they had been around since the 60's. (Until I bought British Hit Singles, ofcourse ;) ) Edited February 25, 201411 yr by fiesta
February 25, 201411 yr Does Radio One have it's own forum? That might encourage debate, they could even prevent anyone over 30 joining the forum too. Radio 1 used to have its own forum back in the 00's I think. It got closed down around 2010/2011 time iirc, due to lack of activity (and probably due to the BBC having to cut lots of things lol). Although personally I don't see why there has to be a defined target age range. I think it's because it needs to be clear what the station is aiming for. It's not just Radio 1, nearly all radio stations are required to state the age range that they're targetting. And it's not just the age, some stations also have to specify the race, gender, etc. that they're going to appeal to. I think they try to make sure that as many people get catered for as possible in each part of the country. Edited February 25, 201411 yr by Eric_Blob
February 25, 201411 yr Noi the Radio One age range does not require adjustment. It's always been a teenaged station, with DJs that have the mind of teenagers aka Blackburn, Stewart, Travis, Savile meets Wright, Campbell, Powell meets Ball, Evans, Mills, Yates & Cotton. The Pirate stations should never of been forced to close in 1967, & the BBC should never of been pushed to do something that they didn't really want to do i.e. being stuffy nosed pillocks. Radio 2 needs adjusting & needs to get it's celebrity presenters axed. Get in some knowledgeable presenters, that can operate their own desks & generally keep their gobs shut & play more music, instead of "now here's some travel news", "here's another 5 minutes of news" & "let's prattle on about a load a bollocks for another 10 minutes" & most of all, get rid of idiots like Blackburn, Phillip Swern etc & use their own sources instead of paying enormous amounts to production companies, run by ex-members of Capital flipping Radio.
February 25, 201411 yr I think it's because it needs to be clear what the station is aiming for. It's not just Radio 1, nearly all radio stations are required to state the age range that they're targetting. And it's not just the age, some stations also have to specify the race, gender, etc. that they're going to appeal to. I think they try to make sure that as many people get catered for as possible in each part of the country. Why are they required to state an age range? Surely at least commercial stations want to attract as wide of a range of demographics as possible?
February 25, 201411 yr Why are they required to state an age range? Surely at least commercial stations want to attract as wide of a range of demographics as possible? I think it's because each bbc radio are meant for a different age target so it's more organised todifferentiate each bbc radio network
February 25, 201411 yr Even though it's not very feasible, this would be a great idea. How is it not feasible? They get 1,000 people from all over the country to listen to records. The same way they get a few people to do it now. Plus I have just seen on BBC Look North that the BBC are wanting people to be on the audience panel, which is unpaid, though expenses are covered. It sounds almost like the same thing. It's not to difficult, all they would need is the person to have internet access and complete a short survey for each record.
February 25, 201411 yr The BBC are a public broadcaster, therefore has to meet the requirements needed to do that. It can't just broadcast what's in the charts, because the charts are the commercial arm of the Music Industry. They are also not very representative of the taste of what is popular in music. Even commercial radio has problems broadcasting what's in the charts at times. Going back in the past Punk caused both the BBC and ILR big problems. Simply because most of it's listeners didn't want to listen to noisy rubbish. From day one of Radio One, Tony Blackburn chose not to open with the number one, because the number one would appeal to mums not kids. Even today I bet a great deal of Radio One DJ's would not choose to play a lot of the records in the top 40 - given a choice! I bet all of them were not keen on playing Sam Bailey! "Surely at least commercial stations want to attract as wide of a range of demographics as possible?" Not necessarily so! They might want to attract only certain persons to listen, this can be worked out from adverts between the shows who is listening. For example hair and beauty products would mean young females are being targeted.
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