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No, but it means they've rushed the release of the second single and not put any effort or thought of a decent strategy.

 

 

Theres more strategy in this release than ITB!

 

Video premier on release week, maybe on TV show with 5m viewers (the one show) Alan Carr performance on same week. radio 2 A-listed... plenty of promo in Europe with singing nun etc....

 

Physicals selling better and cheaper, pity about remixes. no b-sides

 

album on iTunes reduced today to try and get it noticed (both editions) and hopefully make it easier to find IWGC on album

 

I see the only problem with this release is lack of radio play from big stations and also fans who continually say they don't like the song and scream they want Les Sex Les Sex Les Sex as the next single..............

 

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I'm sorry but I completely disagree with you, of all the single campaign balls ups Parlo have done this totally tops them all and they may as well not even bother with this in fairness.

 

I will support it next week though, but still.

Theres more strategy in this release than ITB!

 

Video premier on release week, maybe on TV show with 5m viewers (the one show) Alan Carr performance on same week. radio 2 A-listed... plenty of promo in Europe with singing nun etc....

 

Physicals selling better and cheaper, pity about remixes. no b-sides

 

album on iTunes reduced today to try and get it noticed (both editions) and hopefully make it easier to find IWGC on album

 

I see the only problem with this release is lack of radio play from big stations and also fans who continually say they don't like the song and scream they want Les Sex Les Sex Les Sex as the next single..............

 

The video premiering on release week is totally bonkers though, it means it has had no video airplay prior to the release week.

 

"Finding" is as easy as typing it into the search bar on itunes. The album being reduced or whatever wont make much difference.

 

There are more problems than just radio plays or fans not liking it.

well I think you will be surprised. The TV appearances will sell a few copies of the album and if core Kylie fans support it ....

 

I don't know how many times I have to say about this blasted video........ 1. it is nothing special..... it is exactly same as Logies performance... releasing it before would achieve what? nothing... it wouldn't get played on TV stations... if it is released as a premiere on a TV show etc then it will get more views and a 'few' purchases on the week that is most important, its just another bit of promo to get column inches on release week...

 

there is no build up to Kylie songs, unless it is a new one not on an album etc or the start of the era...... plus all the negativity around not paying the dancers has now seemed to have passed so its better to wait

 

but the video is definitely not the make or break of this song... its just a little promo

The point is, if the video was circulating on the music channels the download would be higher in the iTunes chart on release/impact/whatever week and it'd be in a stronger position. As it stands, this is out on Monday and it's not even in the top 1,500 which is bad indeed.
well I think you will be surprised. The TV appearances will sell a few copies of the album and if core Kylie fans support it ....

 

I don't know how many times I have to say about this blasted video........ 1. it is nothing special..... it is exactly same as Logies performance... releasing it before would achieve what? nothing... it wouldn't get played on TV stations... if it is released as a premiere on a TV show etc then it will get more views and a 'few' purchases on the week that is most important, its just another bit of promo to get column inches on release week...

 

there is no build up to Kylie songs, unless it is a new one not on an album etc or the start of the era...... plus all the negativity around not paying the dancers has now seemed to have passed so its better to wait

 

but the video is definitely not the make or break of this song... its just a little promo

 

Considering the position she is in (i.e up shit's creek without a paddle) "a little promo" is just what she needs.

The point is, if the video was circulating on the music channels the download would be higher in the iTunes chart on release/impact/whatever week and it'd be in a stronger position. As it stands, this is out on Monday and it's not even in the top 1,500 which is bad indeed.

 

I agree with that theory in some part.... but selling 50-100 copies a week for 4 weeks prior to release will not chart it either where as 400 copies in release week when impact starts could.

 

it doesn't take much for a song to move up ITunes once people buy it... look at a song performed on x-factor or the voice.. even old ones... no where then suddenly 3 hours later it is nearly in UK top 40 on Sunday...... it needs people to buy it from midnight tonight.... 100-200 copies sold tomorrow morning would probably move it into the top 100 very easily ready for TV promo next week... but all you Kylie fans keep saying don't like it, I want les sex, no video, not kylie, flop, lucky if top 100, zzzzzzzzzzzzz no help what so ever..... it is only 99p for a download hardly breaking the bank......

 

I don't have iTunes so cannot buy, but I will be doing my bit on Amazon, buying the EP and also the album version.... bought the CD too..... it only takes 1000 Kylie fans in UK to do the same and its well on the way....

 

Plus the video she is wearing a pair of high wasted jeans and a floaty blouse in 70's style walking around a group of Aussie dancers..... not exactly something special.....

Considering the position she is in (i.e up shit's creek without a paddle) "a little promo" is just what she needs.

 

 

I really don't get you Regina? why is she up sh*t creek???

 

 

I really don't get you Regina? why is she up sh*t creek???

 

She has a single out on Monday, it's getting no video and hardly any radio airplay (radio 2 might have a-listed it but the listeners are not the type to download a single), the song is not top 1500 on itunes. The album has underperformed or just plain bombed in most places. She is hardly sailing through blissful waters right now.

Where have you seen the video if it's not even premiered yet, can I ask?

 

Even IF the video is not all that, it'll still mean it can be played on the music channels and stuff and get more exposure...

Edited by mr_aly

She has a single out on Monday, it's getting no video and hardly any radio airplay (radio 2 might have a-listed it but the listeners are not the type to download a single), the song is not top 1500 on itunes. The album has underperformed or just plain bombed in most places. She is hardly sailing through blissful waters right now.

 

the album has sold over 200k in 7-8 weeks worldwide... the likes of Gaga , Goulding etc have hardly sold zillions and been out a lot longer and are supposed to be the huge stars on the planet.... she is a 46 year old woman with not the best voice in the world.... album sales are down..... she has sold about 3k less than The Kaiser Chiefs in UK so far and they have been number 1 for 2 weeks and are supposedly now all the rage.... She has never been a huge seller except Fever......

 

Kylie does best with TV appearances ... but because of the Voice it went pair shaped as she was so restricted. look at TARS .... she was on every single TV programme... x-factor, variety, strictly, alan carr, etc etc and it sold well in a big CD buying pre-xmas market

 

She now is doing TV appearances to see her single and album in release week for IWGC and still people are not happy. and also doing promo around Europe, USA and Australia etc....

 

there is still longevity in this era

 

as for IWGC she is using the video as a little more promo for release week. If it had been released 4 weeks ago it would have been forgotten about already and generated 50 sales a week.. releasing on Monday would at least get some column inches on digital spy, online media twitter etc at the right time.....and album will be mentioned at same time etc.... its worth a try in my opinion........

 

 

 

 

 

Where have you seen the video if it's not even premiered yet, can I ask?

 

Even IF the video is not all that, it'll still mean it can be played on the music channels and stuff and get more exposure...

 

but what music channels??? if radio stations don't play the song then your hardly going to see it on MTV etc.... and on its premier next week they will hopefully play it and then viewers may see it and go oh I like that song and play it.....

 

the budget for the video was very low... hence they didn't want to pay the dancers.... the video will be similar in parts to her Logies performance, it is exactly the same dancers etc....... its dancers walking/dancing around on a plain canvas I think or maybe they will fill that blank canvas with video after it has been editied....

Lady Gaga released her video for GUY weeks before the release and it went top 150 on iTunes for a few days and then nothing at all. same would have happened to Kylie.... She will have to work hard this week but at least they are trying a new approach, a new sound and hey ho!
Where have you seen the video if it's not even premiered yet, can I ask?

 

Even IF the video is not all that, it'll still mean it can be played on the music channels and stuff and get more exposure...

 

There is a tumblr set up by her/her team that features some gifs like:

http://24.media.tumblr.com/ad04bd28269885277a5a21f5ce587489/tumblr_n56v3tmaWK1qmxy1eo1_500.gif

 

i assume this is just behind the scenes anyway.

 

the album has sold over 200k in 7-8 weeks worldwide... the likes of Gaga , Goulding etc have hardly sold zillions and been out a lot longer and are supposed to be the huge stars on the planet.... she is a 46 year old woman with not the best voice in the world.... album sales are down..... she has sold about 3k less than The Kaiser Chiefs in UK so far and they have been number 1 for 2 weeks and are supposedly now all the rage.... She has never been a huge seller except Fever......

 

Kylie does best with TV appearances ... but because of the Voice it went pair shaped as she was so restricted. look at TARS .... she was on every single TV programme... x-factor, variety, strictly, alan carr, etc etc and it sold well in a big CD buying pre-xmas market

 

She now is doing TV appearances to see her single and album in release week for IWGC and still people are not happy. and also doing promo around Europe, USA and Australia etc....

 

there is still longevity in this era

 

as for IWGC she is using the video as a little more promo for release week. If it had been released 4 weeks ago it would have been forgotten about already and generated 50 sales a week.. releasing on Monday would at least get some column inches on digital spy, online media twitter etc at the right time.....and album will be mentioned at same time etc.... its worth a try in my opinion........

 

It's been out longer than The Kaiser Chiefs though (and they have not been the rage for YEARS)

 

She was on a prime time show every week, she didn't even perform the single solo or promote the album much on it. Besides, the pre-recorded stuff was long done by the time the album and ITB were out and the live shows are one night a week.

 

If the video came out a few weeks ago, it would help people actually be aware of the song and might get sales. I don't know why you are so hooked on the release week of a single, it's not like the sales before it won't count.

Edited by Regina

sales of IWGC will only count for those weeks it was bought.... not for release week.....

 

the BBC restrctions on The Voice stopped her from promoting it, plus she couldn't do much TV stuff while voice on as too busy etc and doing Australian Voice etc

 

 

If they'd have got this right it could probably be in the top 100 of the iTunes chart right now (which while not great would be something) and then with all the other versions out next week which the fans were always gonna buy anyway might have given it a fighting chance of at least charting.
At least Parlo are trying a new strategy for this single release. They've managed to balls every campaign up until now, so what's the harm in trying something different? The release of the video will at least get people talking on impact week. I guarantee it will be picked up by Daily Mail.

All copies will count though....

 

sales of IWGC will only count for those weeks it was bought.... not for release week.....

 

the BBC restrctions on The Voice stopped her from promoting it, plus she couldn't do much TV stuff while voice on as too busy etc and doing Australian Voice etc

 

Sales are sales. They all add up no matter when they are from. It doesn't matter if they are from release week or not.

Edited by Regina

All copies will count though....

Sales are sales. They all add up no matter when they are from. It doesn't matter if they are from release week or not.

 

 

it does for chart positions!!!!!!

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