EE is calling an end to Orange Wednesdays with the last valid date being the 25th February.

 

How do you think this will affect the film industry in the UK and movie business in general?

 

Wednesdays are often the busiest days of the week so I do think there will be an obvious negative affect, and will particularly hit cinemas hard as there will be less people meaning lower food sales, which is where the majority of their revenue comes from.

:/ Defnnitely will have quite the effect on Wednesday box office revenue but how much is the question :o