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45 members have voted

  1. 1. when will it end?

    • Early 2016 - he'll die down
      5
    • He'll have one more hit and die down
      9
    • He'll dominate all of 2016
      21
    • He will never die down
      8
  2. 2. when do you want it to end?

    • Now
      12
    • Early 2016
      3
    • Mid 2016
      3
    • Not bothered
      15
    • Never
      10

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I thought it was already over with his fans growing up and him being a complete brat but then this album happened. I've not quite fathomed why though. He has quite a thin, whiny voice and it's pretty beige but the songs appear to have taken people.

 

It's as much to do with his collaborators as with him imo. Skrillex especially; a good chunk of this album (including two singles) wouldn't have happened without him, and he really helped Bieber hone in on a cohesive sound that suits him, where before Bieber would have probably tried his own take on everything.

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Bieber in the UK is simply benefiting from the streaming rules. His big fan base ensures that his records stay high. If it was just a sales chart he would be able to dominate that charts for a few weeks tops, since the fans have to buy his records, once they have them - end of chart life. Not so with streaming, his fans can ensure that his records stay high, by doing what they like to do anyway just listen to the records. They don't even have to try to keep him top, there at that many of them it just happens.

Oddly the fact that the streaming keeps the records high, people who still buy records then hear about him so the cycle encourages even more popularity for him.

 

Sadly it's turned the UK charts into the Justin Bieber is God Chart. Not that anyone cares about the charts anymore!

 

He's lucky that Adele isn't a fan of streaming though, or he'd have some serious competition.

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Is there a difference between relevance and popularity?

 

Not really, I just rephrased it..

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