Well, let's not go overboard here, their last lead single went #1, so did the album, and in the meantime they had a top 25 and a top 15 single in the era of streaming...

 

They are still making good music, the issue is the lax approach to promoting it (perhaps it's an expectation that people will buy it automatically).

 

Agree with everything.

 

They are still making good music - Loving or Leaving is the proof of that.

The music they make remains good. The main problem is it doesnt have the same wide appeal as some of their previous material. I rank These Days among one of their best singles, so i have no issue with quality of music. It the total lack of interest in promoting that i find frustrating and disappointing.

oh dear the video is quite disappointing. after seeing all the wonderland artwork and outfits I was expecting so much more :(

The video looks so cheap.

I think the new album will struggle to reach platinum status sadly. I also think it will miss the top spot and sell under 100k in the first week. There has been very little promotion or excitement for this campaign, unlike their other albums since reforming.

They will be premiering different tracks from the album every day on BBC Radio 2:

 

https://twitter.com/takethat/status/843492274923159552

Edited March 20, 20178 yr by iamstrong

Promotion appears to be coming for the release but they need to do more to build up the hype and the sales.

The Late Late Show performance!

 

 

Giants is very good live!

Loved the Giants performance :) I'm obsessed with the last note on "sky" :)

 

New Day from Wonderland: https://tmblr.co/Z6r4mt2Jncape

Edited March 21, 20178 yr by milly

I like New Day, but not blown away by it...

Loving or Leaving remains my favorite so far.

Really enjoyed that performance of Giants. It certainly gains something from being performed live (although I really liked it anyway).

 

I've listened to the 30 second snippet of New Day that was posted in the TT Facebook page - don't want to listen to the full song til I have the album in my hands!- and quite enjoyed it too. ( Although I wasn't overly keen on the funny vocals just as it faded out lol.)

 

It sounds as tho style-wise the new album is going to be a cross between III and The Circus, which gets the thumbs up from me. I really enjoyed the the bold strides the band took with Progress and and the modern-day production on III but I'm more than ready for stuff that leans more to the BW/Circus era of their career.

 

Meant to say, what's the deal with TT appearing on US television? Are they really hoping to crack the US or did they just turn up because they're mates with James Corden?

 

I assume they must be releasing Giants in the US though, is that right?

Good question...is Giants available over there now? Is it on their iTunes chart yet?

isn't it for red nose day? I like what I heard about New Day until now. Does the promo has enhanced Giant's chart position in the UK?

I have made the decision to not listen to the previews and wait to listen to the album in its entirety. By doing this i feel i get a much better sense of an album as a whole.

.

Yes probably better that way :)

 

I heard a snippet of Superstar today and am beginning to get a bit worried. From the new album we've already heard Cry, Giants, Loving or Leaving, New Day and now Superstar... and not one lead vocal for Mark in sight ! :(

 

 

EDIT - oops my mistake it seems as though Superstar is indeed a lead vocal by Mark (I'd only heard a brief snippet - which I'm sure wasn't Mark singing!)

Edited March 23, 20178 yr by MOTTFAN

Mark is the lead on Superstar.

 

So far, Hope is the best track for me and it should have been the lead single, imo.

1. Hope

2. Loving or Leaving

3. New Day

4. Giants

5. Superstar.

Let's hope sales are strong tomorrow and over the weekend. Would be such a shame if it missed out on #1.

 

Has anyone seen any reviews yet?

Ed Sheeran sales have declined this week, while still excellent he will be on track for 200,000 this week. I would think he is in line to reach 100,000 next week so Take That i would believe will need around 120,000 to secure number 1.