We've had a couple of threads in recent months about what makes a 'hit single', and I was wondering what things make people consider an album to be a 'hit'.

 

Is 'silver' (60k) seen as a flop for albums that have been out for a while? I know album sales are low these days, but it does seem quite a low number to be considered worthy of a certification! 'Gold' (100k) doesn't seem like much of a 'hit' to me either.

 

I think peak chart position has more meaning for albums than for singles, but longevity like that of Adele and Ed Sheeran's albums is more important than peak position.

I think in this climate, 100,000 sales is pretty much a hit. But that number will differ person to person!

Yeah, I'd say these days that 100k+ is successful. Generally speaking, the most successful albums get about two weeks over 10k (yeah, seriously!) so to hit 100k is good going.

 

That said, when it comes to #1 albums nowadays, I'd just be glad if all of them managed to reach a Silver certification.