So yeah I think it's safe to say ZL3 has been a mess so far. But if you were managing the campaign and the songs released (Ruin My Life, Don't Worry Bout Me, WOW, All The Time and Like It Is) were the ones you HAD to work with what would ya have done?

 

 

For me:

1. WOW- released late September 2018 with a November impact date and a wee bit of production touching up, and Marshmallow given a joint credit to help with payola given he was all the range.

2. All The Time- released 2nd week of January 19

*Album pre-order in early February with DWMB thrown out as insta-grat

3. Ruin My Life released two weeks before the album

4. Album released in April with Now You're Gone on it

5. Now You're Gone pushed as the obligatory post album flop

 

Idk if Like It Is had been recorded then but stick that on the album for streams if so. ZL3 would've smashed! :(

Wow should have been pushed as a USA only single. It was doing well on iTunes but it’s nowhere near as good as what I thought it would be. Although I’m sure Capital would have ate it up. I think this campaign has somehow been much messier than ZL1 but I would have went

 

ruin my life

All the time

Collab single

- album

- remix of a album track as next single