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Which is why the C2C era and especially AHS were such clever moves from her and her team. She could show her artistry without forcing the GAGA down to people's throat (and let's be real, AHS was very Gaga, but in a subtle way)
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I think, realistically, whatever singles were chosen the album would have probably suffered the same fate. The locals were mostly just tired of Lady Gaga. We would all like to pretend we had the correct recipe for success and could have managed the era better, but most artists that reach her level of success and notoriety do go through a rocky period — and then they either climb out of it and diversify their brand (which she did, fantastically) or they don’t and flounder.

We can never blame any mistake on just one factor, we always need to look at the big picture before pointing the finger. We're not going to blame only Gaga's image, as this was just one of several factors that made the ARTPOP era not go as expected.

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