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It's a a very clinical viewpoint to state that the music business is only about hits and sales. Artistry and passion from the artist hopefully comes into play too, so that the artist gives their best when it comes to promoting these songs, and enjoying their own career. If it's all about numbers, that would result in a hollow artist and I'm sure fans would sense that.

 

There isn't one artist or one label that has ever been 100% "correct" with their single choices. It's so subjective. There's so many factors that come into play regarding what songs become massive hits, or average hits, or underperform. For me that's part of the fun of being a fan - being along for the journey, experiencing all of these single choices and seeing how they work out. Celebrating their successes, or speculating what might have been a better choice if a particular song doesn't quite hit the mark commercially.

 

It's rarely - if ever - completely obvious what an entire campaign's singles run should be, with everybody being in complete agreement. Different tastes come into play. What sounds like a hit to someone certainly won't sound like a hit to another. Some truly fantastic songs - based on my own tastes - have completely underperformed on a commercial level, but that doesn't mean they shouldn't have been chosen and didn't deserve to have that opportunity to be in the spotlight. I respect that the artist/label took a chance with a song, rather than perhaps going with something more obvious/safe for "the hits and sales". Because sometimes that risk ends up paying off and brings in the sales and hit status.

 

Personally, I think Judas was a great single choice - I was super into it - and it hardly bombed. Perhaps a different choice would have achieved better numbers, maybe a different choice could have made the campaign fall apart (but I think at that point in her career she was so powerful that nothing would have totally derailed her).

 

Anyway, these "how would you manage the era" threads are meant to be fun, displaying our own tastes and what we think could have worked. There's truly no right or wrong answers! The only thing I would change is The Edge of Glory having a more interesting music video. It deserved more than what it got.

Wow, full THIS :clap: :clap: couldn't have put it better myself.

 

(except the bit about Judas being a great single choice :sarah: xx)

 

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Y'all need to remember that Lady GaGa fans were BRAGGING to everyone about her sales ... till she flopped with Born This Way and went the way of Cyndi Lauper, not Madonna. THEN it became all about the "vision".

 

The "vision" of Judas and Born This Way was to follow in Madonna's footsteps :lol:

 

Judas should never EVER have bern relesses. Steps-lite CHEESE!!!

Yup. Not a single no.1 from it, the album only sold well when it was discounted, and it was savaged by the general public. Artflop was the natural end result of such a badly-managed era. She TORPEDOED her career with BTw, even before Artflop, and it took YEARS for her to recover.
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In the UK alone, the album is 3x platinum, sold over 1 million and charted for 60 weeks.. How is that a flop? :( Genuine question - because if that's the case how many other albums are flops in your eyes??
In the UK alone, the album is 3x platinum, sold over 1 million and charted for 60 weeks.. How is that a flop? :( Genuine question - because if that's the case how many other albums are flops in your eyes??

 

Every flop is relative!! And she could have been SO much bigger with it, and could have sold Spice Girls levels, and then had a MUCH smaller decline with Artflop and Joanne, if she had released the correct singles!!!!! And not the Steps cheese above.

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Every flop is relative!! And she could have been SO much bigger with it, and could have sold Spice Girls levels, and then had a MUCH smaller decline with Artflop and Joanne, if she had released the correct singles!!!!! And not the Steps cheese above.

Yes it could have been much bigger possibly with a different strategy and been an EVEN bigger success - but the strategy it did have did not result in a "flop" as you call it?

 

Just because it could've been bigger, doesn't make it a flop :drama:

But it does though? :lol: She torpeoed her career with it, and it is therefore a flop. It could have been so much bigger, which then MASSIVELY IMPACTED Artflop and Joanne!!!
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Born This Way and The Edge of Glory are still staple songs in the general public. The former is a pride anthem and the latter is played constantly on TV/talent shows.

 

I will not accept you labelling the album as a flop and as if it's some sort of forgotten era that had no impact.

... Is the album well remembered other than those two songs?? :thinking: Is Edge of Glory even considered a mega staple or classic?? :thinking: Looks to me like she ballsed it all up releasing unpopular Judas and then rush-releasing Edge of Glory... It would have been MUCH MUCH bigger if they had handled the era right and changed the second single. That's why it's a flop for LADY GAGA. All flops are relative. Hollier was a no.1, but a FLOP fpr the Spices!!!
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The Fame was one of the biggest debut eras of all time. What numbers would you have wanted from Born This Way for it to not be a flop? 2 million? more?
For it to have produced no.1s, not been messy af, and to not have set thr scene for a MASSIVE decline come Artflop and Joanne... That could have been avoided AND she could have followed her vision PLUS got massive sales if the era had been managed right!! Mid-week single releases? JUDAS? Marry The Night??

1st single - Born This Way (as much as this is one my least favourite songs I do think it did it’s job as the first single)

2nd single - The Edge Of Glory (fave song on the album!)

3rd single - You And I (A change of pace for the 3rd)

4th single - Marry The Night (another banger)

5th single - Scheibe (a fun out there for the last one)

 

promo - Judas/Government Hooker

Y'all need to remember that Lady GaGa fans were BRAGGING to everyone about her sales ... till she flopped with Born This Way and went the way of Cyndi Lauper, not Madonna. THEN it became all about the "vision".

Born This Way sold over 8M copies in just 5 months according to Billboard so it was a huge hit and not a "flop"

 

As of October, worldwide sales had surpassed 8 million copies.

 

https://www.billboard.com/music/music-news/...the-year-41681/

 

Also, it's good to remember that Adele's 21 was also a major factor that affected BTW's sales. Born This Way was the second best-selling album of 2011, and it would have been the best-selling album of that year if Adele hadn't burst her UK bubble and taken over the charts.

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