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Mariah Carey hopes to hit more than high notes in the fall scent parade with M by Mariah Carey, her new women's fragrance.

Carey unveiled her scent to beauty editors at a cocktail party in SoHo Monday night, which she hosted with Elizabeth Arden, her fragrance licensee. And if Carey's musical prowess extends to her fragrance, Arden will have a hit on its hands: She is the best-selling female musical artist of all time, with 17 number-one singles - not to mention a five-octave range - to her credit. Carey also has won five Grammy Awards, nine American Music Awards and Billboard's "Artist of the Decade" award for her singing and songwriting talents. She is recording a new album.

The M by Mariah Carey scent, which the singer created with perfumer Carlos Benaim of International Flavors & Fragrances, is a floriental. It has top notes of marshmallow and sea breeze accord, a heart of Living Tahitian Tiare and gardenia and a drydown of sheer amber, patchouli and Moroccan incense.

An eau de parfum spray, M by Mariah Carey will be available in three sizes: 1 oz. for $38, 1.7 oz. for $48 and 3.3 oz. for $58. A 0.5-oz. parfum, $175, and a 6.7-oz. body lotion, $28, also will be sold.

The bottle, created by Arden's Jean Antretter, is a lavender glass orb with a subtle wave design and a silver rope-patterned neck. The cap is topped by Carey's signature butterfly. The outer carton features fluttering butterflies, with a front panel that opens to reveal the fragrance.

Edited by Flatcap

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She could have thought of a better name really. I was expecting something crazy/girly like Rainbow, Glitter, Charmbracelet or Butterfly :P
She could have thought of a better name really. I was expecting something crazy/girly like Rainbow, Glitter, Charmbracelet or Butterfly :P

hm yea, i thought the 'M' was Madonnas thing

Like the bottle as well. :thumbup:

 

She could have thought of a better name really. I was expecting something crazy/girly like Rainbow, Glitter, Charmbracelet or Butterfly :P

Nice one Kieran. :rofl:

The M is a bit lame, the the design is :wub:

'M' is a bit of a bland name.

 

But the design is excellent ^_^

  • 4 weeks later...
There's a promo pic round somewhere...
that bottle is cool, the top is a bit over the top :lol:

Superstar Mariah Carey has slammed internet pranksters for creating a fake advertising campaign for her upcoming fragrance M By Mariah Carey.

 

The Hero hitmaker has signed a deal with cosmetics giant Elizabeth Arden to create the scent, which is expected to hit stores in September.

 

In recent weeks, a so-called ad, purporting to be for Carey’s official perfume, has been circulating on the internet.

 

However, an Arden spokesman said: "An image of MC with her fragrance bottle photoshopped in the corner is being featured on several blogs today, and is categorically not the advertisement for her new fragrance, nor is it even remotely close. The real ad for M by Mariah Carey will debut exclusively on TMZ during the second week of August."

 

 

SOURCE: Ireland Online.

 

Superstar Mariah Carey has slammed internet pranksters for creating a fake advertising campaign for her upcoming fragrance M By Mariah Carey.

 

The Hero hitmaker has signed a deal with cosmetics giant Elizabeth Arden to create the scent, which is expected to hit stores in September.

 

In recent weeks, a so-called ad, purporting to be for Carey’s official perfume, has been circulating on the internet.

 

However, an Arden spokesman said: "An image of MC with her fragrance bottle photoshopped in the corner is being featured on several blogs today, and is categorically not the advertisement for her new fragrance, nor is it even remotely close. The real ad for M by Mariah Carey will debut exclusively on TMZ during the second week of August."

SOURCE: Ireland Online.

 

Oh yeah I read that on Mariah Daily or Mariah Connection... can't wait for the ad :D

I know either can I. :D At least we know she'll be looking good in it. :funky: Should be on YouTube also so we can post it. :w00t:
There's a promo pic round somewhere...

 

 

I must of seen the fake then. :lol:

I must of seen the fake then. :lol:

Looks like it. :P

Charli from Lambs Lounge reports that an "M by Mariah Carey" bus was spotted promoting the fragrance in London's Leicester Square last week. Passers-by were invited to get on the bus to get a sample of the perfume and the bus had some basic promo info but no picture of Mariah. Apparently this UK promo happened before the launch party in Australia took place.

 

Source: http://www.mariahdaily.com/news.shtml

Source: www.mariahdaily.com

 

Fans who received the sampler early have these to say about "M by Mariah Carey":

 

 

"At first the lingering scent is very candyish. I'm attracted to it. It's heavy but light and floral at first. Then you really sense the sugary, marshmallow as time goes on." - heightsgarage

 

"It's a heavy perfume but it's good after it sets for a while. I'm gonna have to buy it now. I do like the marshmallow scent it's not that strong but you can kinda smell it." - jan1nec

 

"I'll be the first to say I hate it. It's way too strong, which is what I hate the most about perfume. It's already given me a headache. I think I'll pass on buying it for someone." - Colson

 

"I must say, it does smell good. My parents like the smell too. They were like, "wow, it smells good!" My Mom usually don't like the smell of any perfumes. She's very particular as most of them either gives her a headache or the smell's too strong and she'll hate the smell...but not with "M by MC"...she actually liked the smell and thought that it wasn't too strong, just that it smells good. I liked the smell too and can't wait to get my own bottle. I've already pre-ordered, just waiting for it to be shipped and sent to me. Speaking of my Mom, her birthday's next month. I think I know what I'm going to get her." - Jeane

 

"I'm pleasantly surprised. For some reason, I didn't think I was going to like it and I didn't want to like it because Mariah came out with it, but I love it. It reminds me of another perfume I wear. I will be buying it." - V-Dub

 

"It smells reeeally good, it's not too unique. It reminds me of this perfume my mom wears, just not as strong. It has a light, airy scent to it which is good." - Jeramiah

 

"It smells really good! Not overbearing and it's delicious! I thought I wasn't going to like it. It's fresh, clean, and pretty. Love it!" - Kelly

 

"It smells very nice. Usually i think perfumes are too intense and nauseating, but this scent is.. um.. warm? Well it's very non-threatening and I can't smell the alcohol which is a big bonus. I can't wait to have a bottle of my own!"

- Carrie

 

"I really like the scent. My mom and I both agree that it's delicate and feminine. I think they did a great job." - Leo

 

Promotional ad:

 

http://www.mariahdaily.com/temp/mbymariahcarey/print_ad/1.jpg

Very pretty and elegent, I love it! :D

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