Posted July 3, 200719 yr Britney's Image Management Problems If there's one great lesson we've learnt from the managers and publicity teams representing artists such as Beyonce, Kylie and Christina Aguilera, it's that the one way of preventing the media from fabricating mean and ugly stories about you is to create stage-managed photo ops and fabricate sweet-smelling stories yourself. The media really don't care what kind of story they have about you as a celeb, so long as they have a story. To show how effective this approach is, here's an example.Abi Titmuss, one of the UK's best-known Z-list celebs (who admits to having no talent at all except for making money from her own image) has made a whole career out of posing for seemingly-candid quasi-shocking naked and near-naked pictures. The trick is that NONE of them are genuinely candid, paparazzi shots. They are ALL set up by her and she owns the publication rights to all of them. She makes sure she's never seen at any other time except in the most tasteful and carefully chosen clothing and with her hair and make-up in perfect condition. And so she never appears to have an ugly or laughable side. Britney Spears, on the other hand, insists on rebelling against this convention. She never seems to bother trying to stage-manage "good news" stories about herself. She never seems to bother providing the tabloids and celeb mags with flattering pseudo-candid photo-ops. Any good looking images they may snatch of her on a Monday are obliterated by bad looking ones they grab on a Tuesday. Remember the "Britney's perfect rear" story followed immediately by "Brit's wobbly rear"? That shouldn't have happened. And how many other world-class celebrities would allow photographers close enough to a changing room to get pix of their bare and unposed breasts as Britney did a few days ago? And so we come to Britney's family troubles. She could have created a pleasantly bland front to cover any issues she had with her mom, while working away in the background to resolve them. But what does she do? She goes to a freaking FILM SET, and, in front of about a hundred paparazzi, hands her mom a threatening letter. Her mom has had the wit and wisdom to handle the media the way Britney should have done, but it takes both sides to co-operate in a situation like this. In her desire to avoid showbiz artificiality and be "just a regular girl" when she's not actually working, Britney has become her own worst enemy. A constant flow of ugly and unpleasant stories about her flow into the media almost every week. The constant drip-drip-drip is wearing away the belief and resilience of even her staunchest fans. They've destroyed the public's belief in her talent, then in her looks, then in her sanity and now they're working away on her personality. Did we EVER think we were going to be wondering one day if Britney Spears was a world-class b**ch who would cut her own mother out of her life? OK, as of today I still don't believe it. But what's Britney doing to convince us that she's still the sweet, loving girl we always thought she was? When this demolition job has been completed, there will be nothing left for her to cling to, nothing that would give people pleasant, positive thoughts when they hear the name "Britney Spears". How does she recreate her image when she has her entire reputation for talent, beauty, sweetness and big-heartedness to rebuild? This girl had a mountain to climb and I wonder if she really knows it. Source: britneyology
