Posted August 19, 200717 yr HMV unveils new logo 17 August 2007 - 14:12:02 Source Music Week HMV has revealed more details of its Get Closer re-branding, including an update of its famous Dog and Gramophone logo (see below). The work covers the retailer’s brand and marketing communications and is being launched by a new advertising campaign. It has been led by HMV marketing director Graham Sim and HMV head of design and display Mark Robertson and developed by brand agency venturethree. The new ad campaign introduces “Get closer” as a new strapline, and will be launched through store windows from August 23. Window adverts will feature music, film and games icons, including Amy Winehouse, The Simpsons and Super Mario, with press advertising to follow. The campaign introduces a new lower-case HMV logotype, as well as an update of the company’s logo. The company says that Get closer symbolizes “a new approach within HMV - a desire to tap into the emotion and passion that consumers feel towards the music, film and games they love”. Sim explains, "HMV’s renowned dog and gramophone icon featuring Nipper is here to stay. Nipper’s s look has changed, and we’re detaching him from our logo. He will take on the role of a quality mark, reassuring our customers of our heritage and of the expertise and service they can expect from HMV. “The HMV logo will now be lower-case, accompanied by the 'Get Closer' strapline. Our approach is very much one of evolution: refreshing and re-energising our brand, to build on what we already have. "At the heart of this, and through the changes we’re making within our stores and online, lies a strong desire to engage with our customers in a more relevant way, and to identify with their aspirations and needs. We share their passion for music and entertainment in a way that no other retailer does, and want to reflect this through our brand and through the experience of shopping at HMV. We want to literally get people closer to the songs, films and games they love. "We've received a very positive response from our industry partners. I think they sense there is a real opportunity for them here in supporting what we are trying to achieve. We will work with them to communicate their content with greater emotional impact and to create an enhanced experience for our customers.” http://www.musicweek.com/images/features/HMV_New_Logo450.jpg http://www.musicweek.com/images/features/HMVNipper450.jpg
August 19, 200717 yr Oh dear, clearly I don't go to HMV enough when the logo looks the same to me as it did before :lol:
August 19, 200717 yr I like this new look :o Going for the "Next" style of things and decapsing your brand, works well ^_^
August 19, 200717 yr http://www.musicweek.com/images/features/HMV_New_Logo450.jpg http://www.musicweek.com/images/features/HMVNipper450.jpg omg! thats horrid
August 20, 200717 yr i cant see much of a change at all Me neither... Absolutely fukkin' pointless..... -_- Exactly HOW much "new money" did the marketing/PR company charge for this piece of "old rope" then....? As my grannie used to say "You cannae polish a turd"..... :lol:
August 20, 200717 yr Waste of time and money :manson: can't tell the difference from before No wonder their prices are extortionate when they are wasting money on $h!t like this
August 20, 200717 yr they changed the font and moved the dog. I could have done that for at least a tenth of the price -_-
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