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Don't watch Corrie :lol:

 

but I just saw it on Dave+1 whilst watching Top Gear :D :wub:

I don't understand why that took so long too film! and too much sarah! The others don't do anything :(
Far too much Sarah. It's safe to say that with her being the main attraction their new kit kats are putting me RIGHT OFF.
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People need to remember this is not an advert for GA, it just uses them. They don't care about giving them all the same amount of input. Its likely the reason sarah was chosen to play the big part is coz someone at kitkat said "she's my favourite - go with her". Its not important.
It's pretty amusing, I like it. Better to go with Sarah than one of the more obvious media hags like Nadine or Cheryl! :P
  • 6 months later...

OMG I've just seen the advert on a French channel :o

 

I didn't know the ad had gone worldwide, they must make lots of money out of it then! :lol:

There was an article over on the official. It said its been THE most succesfull marketing campaign for KitKat and in top 5 for everything in the 21st century. Its helped them shift millions and i mean millions of bars, the article will be online somewhere.
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This has translated to impressive sales figures for Nestle. The annual target was for ten per cent of households to trial KitKat Senses within a year of its launch. After only six weeks 8.5 per cent had already done so.

So far, Nestle has sold 37 million bars, a staggering 180 bars per minute.

Furthermore, more than 250,000 fans sampled the new product during the Girls Aloud tour.

The idea also formed the basis of a TV and print ad campaign, in-store activity, tour sponsorship with product sampling and an on-pack promotion.

PR led the whole marketing campaign - a first for Nestle and for the confectionery industry.

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