They should at least release some teaser - a few seconds clip of the new single, so we get an idea of the direction they're going into.

 

I really loved the release strategy for SISYL - slowly unveiling all the tracks on the album and promoting it at the same time.

I just hope TT stay away from the on air/on sale strategy, like Jay pointed out. It won't do them any good. They should send the track to radios at the end of Oct and release it towards the end of November. And no single pre-orders allowed until the day of release. Meanwhile, they should have the video ready to be uploaded once the song is sent to radios and they should perform the single on Children In Need (although, if they do secure an XF slot, I imagine ITV will want exclusivity for the premiere of the single).

SISYL was a good strategy and fun to watch the album cover slowly exposed as time went on as well. Hopefully they'll think more clearly about the marketing this time around. It's vital the video is available when the single drops. I don't understand why they schedule the filming for their videos so late into the process.

I believe Gary had another management when he released SISYL - a lot of thought, money, effort and creativity were put into it and I'd like to see the same thing with TT too.

Maybe they should hire the company that worked for Gary. I know I read an article about how they did a marketing study, to see which strategy would work the best and would maximize exposure and sales. It created anticipation and it raised awareness of the album. They need something like that again.

I think when facing the demands of charting in a post streaming world, TT and Robbie will share a lot of the same dilemmas in the future. :)

 

How do long term artists try to fit into the modern charting system when even current artists like Olly and Gaga are struggling? . Robbie's about to find out and it's not going to be great I think.

 

But both TT and RW have albums and of course touring on their side as well as amazing back catalogues that the newer artists won't have so they will always continue to do well. However because they both are extremely ambitious for new material and to keep moving forward, they need to try to keep up with the younger artists otherwise they will get left behind.

 

Neither act has anything to prove but I think they all still want to do well with their current music. Interesting times ahead.

For them to benefit from streaming, they'd need to attract large numbers of new young fans. Which would mean compromising their music and alienating the old fanbase. This is a vicious circle. They have to find a middle-ground, to appeal to both teens and more mature music listeners, in order to have a balance between sales and streaming.

 

Of course, they could come up with something so extraordinary that millions of people would buy it and they wouldn't need streaming :) Taylor did pretty well on sales alone.

That's why the pressure to make great music is bigger than ever. They rely mainly on sales and, for them to sell a lot, they need huge songs.

I have a feeling their song's gonna get the on air/on sale strategy. Hasn't the UK music industry pretty much adopted this policy in the last year to combat piracy and to take advantage of streaming? TT already released "Hey Boy" and "Cry" using OAOS

Edited October 1, 20168 yr by iamstrong

Is it an established rule that all artists have to release on air/on sale or can they still choose their strategy?

I know that Hey Boy and Cry used the on air/on sale approach, but that didn't exactly go down well - at least not for Hey Boy (although it's doubtful anything would have worked for that song), that's why I was hoping they'd be able to go back to their old approach. Piracy can't hurt them more than the lack of streaming.

45 countries including the US, UK, Germany and Australia signed an agreement last year making Friday the global release day. In the past, Australia and NZ would get new music on Friday, US and Canada on Tuesday, then Ireland and UK would typically get the song a month or two later. This new initiative made sure that new music would be globally available at the same time (every Friday), eliminating delayed release. Since Friday July 10, 2015, no artist to my knowledge has used the traditional delayed release in the UK and Ireland.

 

This article might help you better understand the global release day initiative: http://www.billboard.com/articles/news/659..._source=twitter

Edited October 1, 20168 yr by iamstrong

Thank you for explaining :)

 

In that case, they're doomed :( The only way to soften the blow would be for them to release small bits of the single, to get people hyped and aware. Maybe even a tv ad announcing their new single. And some billboards.

I quite like Rob's new song - but prefer the original to be heard here.

 

https://www.youtube.com/watch?v=DUmq1cpcglQ

 

Rob's video is fun though!

Danger of OAOS is it might not chart in the top 40. People might not know when it's out and so you'll get the sales being split.

 

Robbie's single is awful, Kath. Surprised you like it...

Danger of OAOS is it might not chart in the top 40. People might not know when it's out and so you'll get the sales being split.

 

Robbie's single is awful, Kath. Surprised you like it...

 

Its that Prokofiev bit running through it that draws me in. But as I say - the video is fun.

 

I thought Robbie would have enough of a fanbase to get his lead single into the top 40, its so hard to predict singles anymore.

I like Robbie, but I'm surprised Guy Chambers let this through the net.

 

He'd have been better going with the album track.

Niall Horan only made it spot 100 of the top 100 this week. And he is from 1D :-). I don't think that PLAR is a song that can make an impact onthe charts. But I do not think that was the reason to release it. Rob had three successful huge tours the last years but spared teh UK and Germany. So in these countries he was away for three years and had to come back with a bang. He did. I guess that the next single which will already be released October 21, is more chart friendly. But I do not hold my breath. I think that the album will chart well as the pre orders around Europe and in teh UK already show. The promo has only just started.

And the tour next year will be stadiums which is great either. I can imagine that at one point there will be a one off with the other boys from TT except Jason.

They will release an album too this year as I know from this blog. All is good as long as the music in what we like (some more, some less) and they all are doing well.

The Niall Horan comparison is not like for like. Niall entered at number 100 based on one day of sales/streams as it was only released on Thursday. His position will improve vastly this week.

I don't normally follow the singles chart but out of the blue James Arthur has secured a No1 with little promotion as far as I can tell. I like the song, Ed Sheeran like and quite under stated. It just goes to show it can be done. I understand his sales are around 80,000 plus. 40,000 based on downloads and 4 million plus through streaming which brings the overall total to around the 80,000 mark.

 

Streaming will obviously be the downfall for many established artists and unfortunately TT will be one of them. There's some Radio 2 award show coming up and Gary's name is down on the list, but at this stage I'm not sure in what capacity. It may well be he's giving out an award. Shame TT aren't performing - it would come at the right time.

Maybe Take That will come up with a suprise new song? They have to, they willannounce a tour in October if I heard it right. Indeed it can be done and it is nice for James Arthur. But you cannot be sure of a position anymore, Gaga and Buble also indicated it.

PLAR was only out little earlier than Niall's single and well, Niall is member of the biggest boyband ever (sales). Sure his single will climb. But it is all less predictable these days.

Niall Horan has jumped to number 5 in the latest midweek information. This aside, singles are very hard to predict, and as mentioned Buble, Gaga have all suffered bad single results and Robbie is set to follow that this week with his comeback single sitting at number 53.

 

Take That could experience the same, its very hard to predict, promotion will be vital for them. I would be thrilled with a top 10 hit for Take That, Cry managed number 21 and a reasonable chart run without any major promotion so it could happen.

Robbie could miss top 75 then at this rate