Darren-5-08

Adele ~208k TT ~520k

GaGa #1 (Bonus Track Version) and #5

I know, but the point is, it isn't a chart of singles sales. Born This Way is the best-selling song of 2011 so far.

On the UWC points system. A lot of points come from airplay. I'm fairly sure it has sold more than any other song so far this year.

I know, but it would be a waste to do Europe without doing BGT and I'm sure her team will know that, given the opportunity they missed when Alejandro was climbing on iTunes and she didn't perform it on BGT.

I think Marry The Night and You & I have a very good shot of Top 40. Both have hype behind them.

The live finals are May 29th - June 4th and she's in Europe at that time :) Also, 3 hours after release on New Zealand iTunes she was: #3 (Special Edition) #56 (Standard Edition) Bear in mind, these were sales between 12 midnight and 3 am...

I ADORE you for being realistic. I can see this album reaching 1.5million before the year is out. Hopefully she'll be on BGT, I'm sure she'll have chosen a single to perform on X Factor, which would allow her sales to continue during the Christmas period. I think this could do really will if she plans the promotion properly.

Again with these idiotic remarks. The songs are crap IN YOUR OPINION, and I can't change that. If the album was to reflect the critic response to the album it would do very well indeed. It's current score on Metacritic is 74/100 (with around half of the reviews in). Adele managed 75/100 with 21. I don't care if you don't like the music but don't come off with statements like that. Makes you look stupid.

Her image is *weak in your opinion only. Critics have been positive about it. There is no way this album will flop, anyway, regardless of quality. There is just too much behind it and there are far to many die-hard fans to let it flop.

I'm sure they would have made sure it would count before setting up these partnerships though. They're going for sales; I think they'll have done their research.

UK Pre-Order Charts Amazon 1. Born This Way (=) (At #2 (+1) on OVERALL Chart) 2. Born This Way (Special Edition) (=) (At #6 (=) on OVERALL Chart) HMV 1. Born This Way (Special Edition) (=) (At #1 (=) on OVERALL Chart) Play 1. Born This Way (Special Edition) (=) 2. Born This Way (=)

She has an unbelievable promotional campaign though, including this: http://a2.sphotos.ak.fbcdn.net/hphotos-ak-snc6/225223_10150196619219574_10376464573_6664507_5967058_n.jpg The taxi promo strategy is, that if you show your copy of Born This Way to a taxi driver whose taxi has been painted like the one in this picture, you get a free ride. She has also teamed up with Starbucks; they'll be selling her album and playing it in-store and doing a sort of promotional game whereby you can collect codes and play online.

*In your opinion. Tracks like Government Hooker, Heavy Metal Lover and, in particular, Scheiße have received huge critical acclaim. Even (the VERY few) negative reviews noted especially Scheiße as a standout track.

The single sales aren't included in the 23M :blink: I don't believe the 23M figure though. 16.5M is the official number for TF, TFM and TFM (EP) combined, so I think 14M is a realistic number for total album sales. Still, I don't want to say 30M is impossible, because I don't think ANYTHING can happen, but I think this album will finish up with similar sales to TF.

UK Pre-Order Charts Amazon 1. Born This Way (=) (At #4 (+3) on OVERALL Chart) 2. Born This Way (Special Edition) (At #6 (+2) on OVERALL Chart) HMV 1. Born This Way (Special Edition) (=) (At #1 (+1) on OVERALL Chart) Play 1. Born This Way (Special Edition) (=) 2. Born This Way (=) Does anytone know TT or Adele's pre-order positions, with which we could compare these? Obviously the PRE-ORDER Chart positions are impossible to better, it's the OVERALL Chart positions that I find most interesting.

It's very common in the USA, because promo singles are more prevalent there than in the UK. Taylor Swift's Mine went 9-21-14 or something like that on the week of the album release because of negative sales. I don't know if those are correct positions, but I know she was Top 10, fell out of Top 20, then climbed back into Top 15.

As I said, 30m is an EXTREMELY ambitious target, but I think 10M should be easy enough with this album. I can't see Adele finishing with higher sales either.

She's going on a worldwide promo tour. Her management are hoping for 30M worldwide, and while it may be far too ambitious, it is a target they hope to reach. She's planning promotion in countries like China and India in the hope of breaking the music markets there, while she has just reached huge levels of popularity in Japan (BTW was the first single in over a decade from an international artist to go top 10 on the Oricon chart, IIRC). She will promote in the UK too; she's back in the UK in June which should be around the time of BGT, which I hope she performs on. Then she has X Factor (France), Germany's Next Top Model, MTV Japan... This will be huge...

This post is perfect. Scheiße is her best song ever. It is the song that destroys discographies.

Scheiße is LIFE-GIVING. This is like her best song ever. Seriously. Scheiße > Bad Romance.

Final 1 1 ADELE XL/COLUMBIA 156,578 +1% 21 3 2 NOW THAT'S WHAT I CALL MUSIC 38 CAPITOL/EMI 67,630 -46% VARIOUS ARTISTS -- 3 LONELY ISLAND UNIVERSAL REPUBLIC 65,303 -- TURTLENECK AND CHAIN -- 4 CHRISTINA PERRI ATLANTIC 56,045 -- LOVESTRONG. -- 5 TYLER THE CREATOR XL/BEGGARS 50,249 -- GOBLIN 2 6 BEASTIE BOYS CAPITOL/EMI 40,545 -68% HOT SAUCE COMMITTEE, PT. 2 -- 7 THE CARS HEAR MUSIC 33,176 -- MOVE LIKE THIS 4 8 FLEET FOXES SUB POP 32,795 -62% HELPLESSNESS BLUES 35 9 JUSTIN BIEBER ISLAND/IDJMG 32,024 +126% NEVER SAY NEVER - THE REMIXES 5 10 JENNIFER LOPEZ ISLAND/IDJMG 31,697 -61% LOVE? 10 11 JASON ALDEAN BROKEN BOW 28,621 -1% MY KINDA PARTY 9 12 MUMFORD & SONS GLASSNOTE 28,569 -6% SIGH NO MORE 14 13 LEMONADE MOUTH WALT DISNEY 23,439 -10% SOUNDTRACK 25 14 ADELE XL/COLUMBIA 20,757 +6% 19 15 15 BRUNO MARS NEW ELEKTRA 20,199 -20% DOO-WOPS & HOOLIGANS 12 16 FOO FIGHTERS ROSWELL/RCA/RMG 20,083 -27% WASTING LIGHT 6 17 STEVIE NICKS REPRISE 20,055 -57% IN YOUR DREAMS 38 18 JUSTIN BIEBER ISLAND/IDJMG 18,192 +34% MY WORLD 2.0 -- 19 RAPHAEL SAADIQ COLUMBIA 18,025 -- STONE ROLLIN' 21 20 CHRIS BROWN JIVE/JLG 17,749 -13% F.A.M.E. -- 21 MANCHESTER ORCHESTRA COLUMBIA 16,819 -- SIMPLE MATH 20 22 KATY PERRY CAPITOL/EMI 16,807 -18% TEENAGE DREAM -- 23 WARREN HAYNES STAX 16,695 -- MAN IN MOTION 24 24 WIZ KHALIFA ATLANTIC 16,346 -18% ROLLING PAPERS -- 25 MATTHEW MORRISON ISLAND/IDJMG 16,103 -- MATTHEW MORRISON 22 26 PAUL SIMON HEAR MUSIC 15,882 -21% SO BEAUTIFUL OR SO WHAT 27 27 TAYLOR SWIFT BIG MACHINE 15,582 -11% SPEAK NOW 19 28 P!NK LAFACE/JLG 15,155 -28% GREATEST HITS SO FAR 18 29 BRITNEY SPEARS JIVE/JLG 14,953 -30% FEMME FATALE 7 30 SADE EPIC 14,676 -59% ULTIMATE COLLECTION 29 31 ZAC BROWN BAND ATLANTIC 13,602 -19% YOU GET WHAT YOU GIVE 17 32 KIRK FRANKLIN GOSPOCENTRIC 13,152 -38% HELLO FEAR 34 33 NICKI MINAJ YM/CASH MONEY/UNIV MOTOWN 13,111 -11% PINK FRIDAY 16 34 ALISON KRAUSS & UNION STATION ROUNDER 12,928 -46% PAPER AIRPLANE 37 35 RIHANNA DEF JAM/IDJ 12,760 -7% LOUD 26 36 GLEE CAST COLUMBIA 12,690 -35% GLEE PRESENTS THE WARBLERS -- 37 BLACK LABEL SOCIETY EONE 12,591 -- SONG REMAINS NOT THE SAME 13 38 FLEETWOOD MAC WARNER BROS. 12,072 -56% RUMORS 33 39 NOW THAT'S WHAT I CALL MUSIC 37 CAPITOL/EMI 12,031 -18% VARIOUS ARTISTS 23 40 LADY ANTEBELLUM CAPITOL NASHVILLE/EMI 11,803 -41% NEED YOU NOW 28 41 COLT FORD AVERAGE JOE'S 11,622 -31% EVERY CHANCE I GET -- 42 LADY GAGA INTERSCOPE 11,550 -- FAME 46 43 MIGUEL JIVE/JLG 10,957 -4% ALL I WANT IS YOU 49 44 LUPE FIASCO ATLANTIC 10,461 -5% LASERS 45 45 EMINEM SHADY/AFTERMATH/INT 10,449 -10% RECOVERY 8 46 MUSIQ SOULCHILD ATLANTIC 10,135 -70% MUSIQINTHEMAGIQ 36 47 SONGS FOR JAPAN UNIVERSAL INTERNATIONAL 9,704 -30% VARIOUS ARTISTS 32 48 RASCAL FLATTS BIG MACHINE 9,694 -34% NOTHING LIKE THIS 39 49 KELLY PRICE MY BLOCK/MALACO 9,070 -30% KELLY 11 50 SIXX A.M. ELEVEN SEVEN MUSIC 9,021 -68% THIS IS GONNA HURT

They're just promo singles. Katy, Ke$ha and Taylor Swift all had them too. It's just that GaGa's are a lot more popular because, well, it's GaGa. You can select 'Complete Album' next week and buy the album at a discounted price.

From HDD Born This Way's Unprecenteded Sales Campaign INTERSCOPE GOO GOO FOR GAGA Promotion for Born This Way Release Next Monday Includes Massive Retail Presence, Performances on American Idol, SNL, Letterman May 17, 2011 If it seems like Lady Gaga is everywhere next week, that’s because she is.The one-woman marketing machine is ready for an all-out blitz for the release of her new Interscope album, Born This Way, next Monday (5/23), with a comprehensive launch plan that includes shipping 2 million albums to a variety of retail outlets as well as a flurry of TV appearances. The unprecedented campaign is being orchestrated by the label’s sales and marketing guru Steve Berman and manager Troy Carter, and no stone has been left unturned. Among the 21,000 non-traditional retailers who will be carrying the album are pharmacies CVS, Rite Aid and Walgreens, the latter with a circular ad, as well as Whole Foods, Costco, Nordstrom, Hot Topic, Radio Shack (with circular), Guitar Center, girl’s fashion chain Mandee’s, women’s clothing outlet Dots, Starbucks and a Gilt coupon promotion (an online Groupon-style discount offering). That’s in addition to a massive direct-to-consumer push. Gaga has been ubiquitous on some of TV’s most popular programs. She appeared as a mentor with Jimmy Iovine on last week’s American Idol, giving advice to the four finalists, and will perform on the show’s finale a week from Thursday (5/26). Gaga will also appear on this weekend’s final Saturday Night Live (5/21) featuring host Justin Timberlake. On day of release (5/23), Lady will be featured on The Late Show with David Letterman, with several morning show appearances also on tap. The title track to the album became the fastest selling single in iTunes history, selling one million copies in five days, when it was released in February. The fourth single from the album, "Hair," hit yesterday, following the title track, "Judas" and "The Edge of Glory.” Gaga hit Europe last week, performing briefly on the sidelines of the Cannes film festival, was the guest editor of the London-based global free newspaper Metro, appeared on Radio One and has teamed up with Zynga’s popular online social game Farmville to create Gagaville, stream select songs and offer special promotions. Starting today, Farmville players can access a Lady Gaga-branded farm decorated with themes from the “Born This Way” music video. Players can also unlock and stream one new song off the album per day between May 17 and 19. Between May 20 and 23, players can unlock and stream “a significant portion” of songs from the album. Non-Farmville Zynga players can also access Gaga-branded items through Rewardville to display across Cityville, Frontierville, Mafia Wars, Zynga Poker, Café World, Treasure Isle, Yoville, Petville, and Vampire Wars. The promotion continues with Zynga’s $25 game cards at Best Buy. Customers who purchase the card automatically receive an exclusive Gaga unicorn animal, a free download of the Born This Way album on street date, and the chance to win a pass to watch Lady Gaga tape her next music video. There is also a wide-ranging Yahoo campaign on tap. Early estimates of first-week sales range widely from 500k to 750k.

:o Just read that Interscope shipped 2million copies in the US! Born This Way's Unprecenteded Sales Campaign INTERSCOPE GOO GOO FOR GAGA Promotion for Born This Way Release Next Monday Includes Massive Retail Presence, Performances on American Idol, SNL, Letterman May 17, 2011 If it seems like Lady Gaga is everywhere next week, that’s because she is.The one-woman marketing machine is ready for an all-out blitz for the release of her new Interscope album, Born This Way, next Monday (5/23), with a comprehensive launch plan that includes shipping 2 million albums to a variety of retail outlets as well as a flurry of TV appearances. The unprecedented campaign is being orchestrated by the label’s sales and marketing guru Steve Berman and manager Troy Carter, and no stone has been left unturned. Among the 21,000 non-traditional retailers who will be carrying the album are pharmacies CVS, Rite Aid and Walgreens, the latter with a circular ad, as well as Whole Foods, Costco, Nordstrom, Hot Topic, Radio Shack (with circular), Guitar Center, girl’s fashion chain Mandee’s, women’s clothing outlet Dots, Starbucks and a Gilt coupon promotion (an online Groupon-style discount offering). That’s in addition to a massive direct-to-consumer push. Gaga has been ubiquitous on some of TV’s most popular programs. She appeared as a mentor with Jimmy Iovine on last week’s American Idol, giving advice to the four finalists, and will perform on the show’s finale a week from Thursday (5/26). Gaga will also appear on this weekend’s final Saturday Night Live (5/21) featuring host Justin Timberlake. On day of release (5/23), Lady will be featured on The Late Show with David Letterman, with several morning show appearances also on tap. The title track to the album became the fastest selling single in iTunes history, selling one million copies in five days, when it was released in February. The fourth single from the album, "Hair," hit yesterday, following the title track, "Judas" and "The Edge of Glory.” Gaga hit Europe last week, performing briefly on the sidelines of the Cannes film festival, was the guest editor of the London-based global free newspaper Metro, appeared on Radio One and has teamed up with Zynga’s popular online social game Farmville to create Gagaville, stream select songs and offer special promotions. Starting today, Farmville players can access a Lady Gaga-branded farm decorated with themes from the “Born This Way” music video. Players can also unlock and stream one new song off the album per day between May 17 and 19. Between May 20 and 23, players can unlock and stream “a significant portion” of songs from the album. Non-Farmville Zynga players can also access Gaga-branded items through Rewardville to display across Cityville, Frontierville, Mafia Wars, Zynga Poker, Café World, Treasure Isle, Yoville, Petville, and Vampire Wars. The promotion continues with Zynga’s $25 game cards at Best Buy. Customers who purchase the card automatically receive an exclusive Gaga unicorn animal, a free download of the Born This Way album on street date, and the chance to win a pass to watch Lady Gaga tape her next music video. There is also a wide-ranging Yahoo campaign on tap. Early estimates of first-week sales range widely from 500k to 750k.