-Jay-

If my maths is right, Not Such an Innocent Girl was streamed 37,800 times yesterday, so it's certainly slowing down (but still pretty amazing for a song that was getting 500 or so streams a day last week! 190,425 monthly listeners. #4 on iTunes at the moment!

I did (and do) really, really like Happy, but I agree, it wasn't the best choice to launch the album. It came across as... expected. It was quite a bit more subtle than Bleeding Love, but still along the lines of that kind of song. They should have tried something completely different, not play it so safe - surprise people and show that Leona had range. Outta My Head was screaming out to be that moment, it would have been a statement of intent that there was a lot more to her as an artist - and yet it was left as an album track, why? Stop Crying Your Heart Out as a kind of promo song was, again, a safe move. You could tell that it was potentially being lined up as the next Run but it just didn't happen. I actually adore I Got You, but it sadly wasn't the song to make people sit up and pay attention.

Going to be vulnerable on main... x Unfortunately I'm not feeling 'Aperture' yet! ☹️ There's aspects of the song that, for now at least, don't fully work for me. I've seen "meandering" as a positive descriptor, but I find the intro and the verses to drag on a bit too long. I find his enunciation to be unclear in the verses - without lyrics in front of me, I didn't really get a sense of what he was singing. I do find the chorus to be the strongest portion of the song, but not to the extent that it's worth the payoff of the 2 minutes it takes to get there. As a whole, it's certainly a different/unexpected song from Harry. I understand people giving him kudos for that, because he could easily play it safer. I always feel a bit "🫨" when I don't fully get a song that's being heavily praised, particularly by an artist I really like, it makes me feel a bit on the outside. I'll certainly be giving it more plays and I'm hopeful that it'll click. I'm still excited for the album!

Eldest Daughter Honey worse than that? I don't think-

The audio is only accessible via the music video upload, explaining why its artwork is showing as a music video still. Spotify has expanded its content recently with adding music videos, and implementing a feature that you can just listen to its audio if you wish. It's better than nothing of course!

The last known total was 53,938 in May 2020, so it was 6,062 away from silver at that time. A tall order for an album that must hardly sell anything each week. Previous known from June 2009, was 52,635. So in 11 years it only increased 1,303. Even with the increase in attention the album has had this week (surely the highest since 2002 lol) I would be surprised if Silver is at all imminent. If it usually sold 5 copies a week (even that might be generous) it would now be approaching a total of 55,500. It's a pity it wasn't certified silver for shipments, but Virgin needed to apply for that and they unfortunately didn't. They did that for Mel B's 'Hot' which has had its silver certification since October 2000, its release month. Hot actually sold a bit less than VB in total (53,676 by May 2020).

Headline Act

NSAIG has slowed down in today's Spotify update (59,383). Monthly listeners up to 172,032. It's still #1 on UK iTunes, Harry Styles has yet to be able to get the #1 there 🤯 We'll find out later this afternoon if Victoria's made it into the First Look chart (Sunday midweeks)!

They looks gorgeous A pity Mel B wasn't able to be there.

107,089 in the latest Spotify update! New Spotify stream count totals: 3,583,879 - Not Such an Innocent Girl 1,929,551 - A Mind of Its Own 1,600,008 - Midnight Fantasy 530,720 - I Wish 474,567 - Unconditional Love 365,091 - I.O.U 230,711 - Like That 208,784 - That Kind of Girl 180,606 - Every Part of Me 173,208 - Girlfriend 134,998 - No Trix, No Games 112,255 - Watcha Talkin' Bout 2,195,778 - Out of Your Mind 440,591 - Not Such an Innocent Girl (Sunship Mix) 114,156 - Don't Disturb This Groove (Remix) [Jim Jones] 89,905 - In Your Dreams 87,189 - Feels So Good Yesterday's streams: 107,089 - Not Such an Innocent Girl 15,754 - A Mind of Its Own 12,365 - Midnight Fantasy 6,015 - I Wish 4,258 - I.O.U 4,126 - Like That 3,787 - Girlfriend 3,185 - That Kind of Girl 2,565 - Unconditional Love 2,239 - No Trix, No Games 1,976 - Watcha Talkin' Bout 1,817 - Every Part of Me 13,195 - Out of Your Mind 2,234 - Feels So Good 1,668 - In Your Dreams 1,415 - Not Such an Innocent Girl (Sunship Mix) 703 - Don't Disturb This Groove (Remix) [Jim Jones] Victoria's monthly listeners totals over the last few days: 20,815 32,275 85,937 and now it's 140,749!

Undoubtedly the song of the year and those with TASTE know it What a banger! I wonder, could this be the first time we share a #1 in our EOY charts? I promise I'll catch up with your Year-End properly asap, love all the work you put into presenting this

I believe this could just be downloads/streaming purely going towards Tragedy as its own separate entry? I had suspected for a while that Heartbeat/Tragedy as a Double A Side had downloads/streams of Heartbeat adding to that single's sales, and that this would be a reason why it took so long for the single to reach 2xPlatinum (this only happened last year). I'd previously wondered if Tragedy would ever certify by itself, yet that Silver certification never came. But based on this Gold certification, it seems it must have gone Silver years ago, but BPI didn't add it on their database for some reason?

Music Week: Following Brooklyn’s social media revelations on Monday (January 19), Victoria Beckham became the subject of a fan-fuelled campaign to make her 2001 No.6 song Not Such An Innocent Girl a No.1 hit. It duly debuts atop the Download Singles chart (3,578 sales). It achieved overall DUS growth of 19,615% week-on-week from 20 units to 3,943 units, somewhat short of the 6,548 units it would have required to return to the Top 75. ~ Unfortunately the article didn't give a new total, but it's interesting to know that it did 20 units in a normal week. 3,943 sales - a combination of 3,578 downloads and presumably 365 streaming units (can't imagine there'd be any physical sales, even though the physical chart does show at times that old singles can randomly appear in that chart lol). Edit: I'm pretty confident it must have exceeded 100,000 sales this week! OCC said 93,000 at the end of September 2021. That was a "rounded to the nearest thousand" total, but it's all we have to go off. If we assume it added 20 sales every week since then, plus this week's 3,943, it would take its total to 101,443. Even if the total was less than 93k back in Sep 2021 (92,500+) it would still work out to over 100k!

I have a good feeling that its streaming numbers revealed tomorrow will be higher than today's Fingers crossed it could be Top 200 on Spotify UK tomorrow, that would be incredible.

Not Such an Innocent Girl is #1 in both the Singles Sales chart and the Download chart Official ChartsVictoria Beckham bags the UK’s best-selling single of the...In quite the unexpected turn of events,  Victoria Beckham’s 2001 single  Not Such An Innocent Girl  becomes the UK’s best-selling sing Sadly no sales given, but in the article it says: "Sales and streams of the track surge 19,615% week-on week, according to Official Charts Company data, though not quite enough to make the overall Official Singles Chart Top 100." Would be interesting to know what it sold this week. I would be surprised if it usually does much more than 20 sales a week, so it could have been a few thousand sales this week... maybe approaching 4,000??

I'd love for that to happen! Keep rising, VB

Sorry I missed this! A combination of checking this website https://www.spotontrack.com/dashboard and also checking Spotify on desktop and noting down the totals, then working out the change since the previous day.

Songs which are older than 3 years old, Official Charts Company automatically give a handicap to them by halving their streams when converting that data into sales. The OCC "resetting" it would be to make its streaming contribute fully for the charts. ~~~ She's at #1 in the Viral 50 UK playlist on Spotify! https://open.spotify.com/playlist/37i9dQZEVXbL3DLHfQeDmV?si=e9ecfdc5df4d48e5 ~~~ NSAIG was streamed 100,597 times on Spotify worldwide yesterday, how major!! 18/01 - 520 19/01 - 679 20/01 - 2,477 21/01 - 22,356 22/01 - 100,597

This continues to be crazy Love that the album is charting on Apple Music now. I've seen a handful of people commenting that they'd never listened before and that the album has bops. It's really nice to see her getting new listeners who are genuinely enjoying the music. It's a very pleasant surprise!

Plus 88.3m followers on TikTok! By modern definitions Addison Rae is one of the biggest young stars there is. Aside from that, I actually see the potential for Kylie and Addison to have good synergy working together.

Out of Your Mind up 1 to #6 on iTunes. Surely not too much longer until Not Such an Innocent Girl gets overtaken by Harry Styles (who is currently #3).

I've read people online sharing stories of the chats they've been having with colleagues at work, and that these colleagues really do believe that "Victoria Beckham is #1"! I think it anecdotally suggests that the average person just doesn't understand - or cares to understand - the official chart. They surely won't question that unless they have a chart follower in their lives to correct them. So they will happily take an out of context headline regarding Victoria's iTunes #1 as being the actual true #1. It wouldn't surprise me if a hell of a lot more people in the UK are currently under the belief that Victoria is #1 right now, more so than those who realise that it's actually Dave/Tems who are about to achieve that... which is amusing!

Aww that's a shame.😭 I so wish we had a source for accurate sales again! Oh my at NSAIG appearing in the Apple Music chart! Could this really go properly viral?

^ Does that seem about right for Kylie? Assuming it’s true, typical that NSAIG’s sales are just below my lowest estimation! I reckon that means OCC rounded Victoria’s sales up when they revealed 93,000. Well, let’s hope this week gives it the boost it needs to go over 100k. I tweeted him to ask about other Victoria sales, hopefully he’ll share. iTunes update #1 - NSAIG #7 - Out of Your Mind #62 - A Mind of Its Own [7:20am edit: now #59] #173 - Viva Forever [7:20 edit: fell out of top 200] #5 - VB album (did spend some time at #4 last night but the new Louis Tomlinson album is above it now) [7:20am edit: Back to #4]

Album now #5 on UK iTunes 🤯 #22 - Out of Your Mind #121 - A Mind of Its Own If only Let Your Head Go/This Groove were available and able to benefit from this renewed interest. I’m sure LYHG would have gone quite high up the iTunes chart too as I’ve seen some videos using that one.